Pure Storage (NYSE: PSTG) and Imation Corporation (NYSE:GLA) are both computer and technology companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitabiliy, valuation, analyst recommendations, risk and earnings.

Volatility and Risk

Pure Storage has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Imation Corporation has a beta of 3.66, meaning that its stock price is 266% more volatile than the S&P 500.

Profitability

This table compares Pure Storage and Imation Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Pure Storage -31.62% -44.04% -24.43%
Imation Corporation -97.44% N/A -34.22%

Analyst Recommendations

This is a summary of recent recommendations and price targets for Pure Storage and Imation Corporation, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Pure Storage 0 7 15 0 2.68
Imation Corporation 0 0 0 0 N/A

Pure Storage presently has a consensus price target of $15.68, indicating a potential upside of 22.27%. Given Pure Storage’s higher probable upside, equities analysts plainly believe Pure Storage is more favorable than Imation Corporation.

Earnings and Valuation

This table compares Pure Storage and Imation Corporation’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Pure Storage $770.66 million 1.56 -$160.42 million ($1.22) -10.51
Imation Corporation N/A N/A N/A ($11.33) -0.17

Imation Corporation has higher revenue, but lower earnings than Pure Storage. Pure Storage is trading at a lower price-to-earnings ratio than Imation Corporation, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

34.5% of Pure Storage shares are owned by institutional investors. Comparatively, 71.0% of Imation Corporation shares are owned by institutional investors. 41.5% of Pure Storage shares are owned by insiders. Comparatively, 3.3% of Imation Corporation shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

Pure Storage beats Imation Corporation on 7 of the 10 factors compared between the two stocks.

About Pure Storage

Pure Storage, Inc. provides a data platform. The Company is focused on delivering software-defined all-flash solutions that are fast and cloud-capable for customers, enabling customers to put data to work for their businesses. Its data platform replaces storage systems designed for mechanical disk with all-flash systems optimized end-to-end for solid-state memory. Its business model replaces the forklift upgrade cycle with an Evergreen Storage model. Its primary offerings include its FlashArray and FlashBlade products, inclusive of its Purity Operating Environment (Purity OE) software, its Pure1 cloud-based software, and FlashStack, its joint converged infrastructure solution with Cisco. Its customers include large and mid-size organizations across a diverse set of industry verticals, including cloud-based software and service providers, consumer Web, education, energy, financial services, governments, healthcare, manufacturing, media, retail and telecommunications.

About Imation Corporation

GlassBridge Enterprises, Inc., formerly Imation Corp., is a holding company. The Company is a data storage and data security company. It operates through Nexsan segment. The Nexsan segment operates as its own product line. Its storage systems portfolio ranges from storage products to unified hybrid storage solutions for small and medium commercial businesses, enterprise and government customers. It consists of Imation Nexsan and Connected Data products. Its Nexsan portfolio features solid-state optimized unified hybrid storage systems, secure automated archive solutions and high-density enterprise storage arrays. Nexsan systems are delivered through a network of cloud service providers, value-added resellers (VARs) and solutions integrators. It offers global customers four main solution sets: the NST hybrid storage line, the Nexsan E-Series disk arrays, the Assureon line and the Transporter line. Its subsidiaries include GlassBridge Asset Management, LLC and Nexsan Corporation.

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