Media coverage about Activision Blizzard (NASDAQ:ATVI) has trended somewhat positive this week, according to Accern. Accern rates the sentiment of media coverage by monitoring more than twenty million news and blog sources in real-time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores closest to one being the most favorable. Activision Blizzard earned a media sentiment score of 0.23 on Accern’s scale. Accern also assigned news articles about the company an impact score of 45.6361967967515 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the media stories that may have effected Accern’s rankings:

Activision Blizzard (NASDAQ ATVI) traded up 0.08% on Wednesday, hitting $61.38. The stock had a trading volume of 6,023,183 shares. The firm’s 50-day moving average price is $60.15 and its 200-day moving average price is $52.22. The firm has a market cap of $46.26 billion, a P/E ratio of 45.03 and a beta of 1.07. Activision Blizzard has a 1-year low of $35.12 and a 1-year high of $64.06.

A number of brokerages have issued reports on ATVI. Wedbush set a $63.00 target price on Activision Blizzard and gave the company a “buy” rating in a research report on Saturday, May 6th. UBS AG reiterated a “buy” rating and issued a $60.00 price target (up from $57.00) on shares of Activision Blizzard in a report on Friday, May 5th. Zacks Investment Research upgraded Activision Blizzard from a “hold” rating to a “strong-buy” rating and set a $71.00 price target for the company in a report on Wednesday. Cowen and Company reiterated an “outperform” rating and issued a $66.00 price target (up from $59.00) on shares of Activision Blizzard in a report on Wednesday. Finally, Bank of America Corporation upgraded Activision Blizzard from a “neutral” rating to a “buy” rating and boosted their price target for the company from $65.00 to $76.00 in a report on Friday, August 4th. One investment analyst has rated the stock with a sell rating, two have assigned a hold rating, twenty-three have assigned a buy rating and one has given a strong buy rating to the company’s stock. The stock currently has an average rating of “Buy” and an average price target of $62.04.

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In other news, CEO of King Digital Riccardo Zacconi sold 19,761 shares of Activision Blizzard stock in a transaction on Wednesday, May 17th. The stock was sold at an average price of $55.45, for a total value of $1,095,747.45. Following the completion of the sale, the insider now directly owns 55,509 shares of the company’s stock, valued at approximately $3,077,974.05. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Brian G. Kelly sold 111,239 shares of Activision Blizzard stock in a transaction on Monday, August 7th. The shares were sold at an average price of $62.44, for a total value of $6,945,763.16. Following the completion of the sale, the director now directly owns 189,791 shares of the company’s stock, valued at $11,850,550.04. The disclosure for this sale can be found here. Insiders have sold a total of 3,914,879 shares of company stock valued at $242,371,204 over the last ninety days. Insiders own 2.12% of the company’s stock.

About Activision Blizzard

Activision Blizzard, Inc is a developer and publisher of interactive entertainment content and services. The Company develops and distributes content and services across various gaming platforms, including video game consoles, personal computers (PC) and mobile devices. Its segments include Activision Publishing, Inc (Activision), Blizzard Entertainment, Inc (Blizzard), King Digital Entertainment (King) and Other.

Insider Buying and Selling by Quarter for Activision Blizzard (NASDAQ:ATVI)

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