Church & Dwight (NYSE: CHD) and Clorox Company (The) (NYSE:CLX) are both large-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, profitabiliy, earnings, dividends, valuation and analyst recommendations.

Analyst Ratings

This is a breakdown of recent ratings for Church & Dwight and Clorox Company (The), as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Church & Dwight 3 7 1 0 1.82
Clorox Company (The) 0 9 2 0 2.18

Church & Dwight presently has a consensus price target of $51.11, indicating a potential upside of 2.84%. Clorox Company (The) has a consensus price target of $126.80, indicating a potential downside of 5.83%. Given Church & Dwight’s higher probable upside, research analysts plainly believe Church & Dwight is more favorable than Clorox Company (The).

Institutional & Insider Ownership

82.1% of Church & Dwight shares are owned by institutional investors. Comparatively, 70.3% of Clorox Company (The) shares are owned by institutional investors. 2.0% of Church & Dwight shares are owned by company insiders. Comparatively, 0.7% of Clorox Company (The) shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Risk and Volatility

Church & Dwight has a beta of 0.57, suggesting that its share price is 43% less volatile than the S&P 500. Comparatively, Clorox Company (The) has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500.

Dividends

Church & Dwight pays an annual dividend of $0.76 per share and has a dividend yield of 1.5%. Clorox Company (The) pays an annual dividend of $3.36 per share and has a dividend yield of 2.5%. Church & Dwight pays out 45.0% of its earnings in the form of a dividend. Clorox Company (The) pays out 63.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Church & Dwight has increased its dividend for 39 consecutive years and Clorox Company (The) has increased its dividend for 11 consecutive years.

Profitability

This table compares Church & Dwight and Clorox Company (The)’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Church & Dwight 12.39% 24.21% 10.72%
Clorox Company (The) 11.74% 190.67% 15.74%

Earnings and Valuation

This table compares Church & Dwight and Clorox Company (The)’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Church & Dwight $3.52 billion 3.52 $854.70 million $1.69 29.41
Clorox Company (The) $5.93 billion 2.92 $1.22 billion $5.33 25.26

Clorox Company (The) has higher revenue and earnings than Church & Dwight. Clorox Company (The) is trading at a lower price-to-earnings ratio than Church & Dwight, indicating that it is currently the more affordable of the two stocks.

Summary

Church & Dwight beats Clorox Company (The) on 9 of the 17 factors compared between the two stocks.

About Church & Dwight

Church & Dwight Co., Inc. develops, manufactures and markets a range of household, personal care and specialty products. The Company’s segments include Consumer Domestic, Consumer International and Specialty Products Division (SPD). The Company also sells specialty products to industrial customers and distributors. The Consumer Domestic segment includes various brands, as well as other household and personal care products, such as KABOOM cleaning products, ARRID antiperspirant, CLOSE-UP and AIM toothpastes and SIMPLY SALINE nasal saline moisturizer. The Consumer International segment markets a range of personal care products, household and over-the-counter products in international markets, including Canada, France, China, Australia, the United Kingdom, Mexico and Brazil. The Company’s SPD segment is a producer of sodium bicarbonate, which it sells together with other specialty inorganic chemicals for various industrial, institutional, medical and food applications.

About Clorox Company (The)

The Clorox Company is a manufacturer and marketer of consumer and professional products. The Company sells its products primarily through mass retail outlets, e-commerce channels, wholesale distributors and medical supply distributors. The Company operates through four segments: Cleaning, Household, Lifestyle and International. Its Cleaning segment consists of laundry, home care and professional products marketed and sold in the United States. Its Household segment consists of charcoal, cat litter and plastic bags, wraps and container products marketed and sold in the United States. Its Lifestyle segment consists of food products, water-filtration systems and filters, and natural personal care products marketed and sold in the United States. Its International segment consists of products sold outside the United States. It markets some of the consumer brand names, such as namesake bleach and cleaning products, Pine-Sol cleaners, Liquid-Plumr clog removers and Kingsford charcoal.

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