The Trade Desk (NASDAQ: TTD) and eBay (NASDAQ:EBAY) are both mid-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, analyst recommendations, institutional ownership, risk, profitabiliy, earnings and valuation.

Profitability

This table compares The Trade Desk and eBay’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
The Trade Desk N/A N/A N/A
eBay 80.93% 17.50% 7.32%

Valuation and Earnings

This table compares The Trade Desk and eBay’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
The Trade Desk $225.90 million 9.64 $58.73 million N/A N/A
eBay $9.16 billion 4.25 $2.88 billion $6.62 5.49

eBay has higher revenue and earnings than The Trade Desk.

Analyst Ratings

This is a breakdown of recent recommendations for The Trade Desk and eBay, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Trade Desk 0 0 7 0 3.00
eBay 2 18 15 0 2.37

The Trade Desk currently has a consensus price target of $53.57, suggesting a potential downside of 1.74%. eBay has a consensus price target of $37.08, suggesting a potential upside of 1.97%. Given eBay’s higher possible upside, analysts plainly believe eBay is more favorable than The Trade Desk.

Institutional and Insider Ownership

53.3% of The Trade Desk shares are held by institutional investors. Comparatively, 86.5% of eBay shares are held by institutional investors. 26.9% of The Trade Desk shares are held by company insiders. Comparatively, 6.8% of eBay shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

eBay beats The Trade Desk on 8 of the 11 factors compared between the two stocks.

The Trade Desk Company Profile

The Trade Desk, Inc. is a technology company. The Company provides a self-service platform that enables clients to purchase and manage digital advertising campaigns across various advertising formats, including display, video and social, and on a range of devices, including computers, mobile devices and connected television. Its platform enables a media planner or buyer at an advertising agency to purchase digital media programmatically on various media exchanges and sell-side platforms; acquire and use third-party data to optimize and measure digital advertising campaigns; deploy their, or their client’s, own first-party data in order to optimize campaign efficacy; link digital campaigns to offline sales results or other business objectives; access other services, such as its data management platform and publisher management platform marketplace, and use its user interface and application programming interfaces (APIs) to build their own technology on top of the Company’s platform.

eBay Company Profile

eBay Inc. (eBay) is a commerce company, which operates through its Marketplace, StubHub and Classifieds platforms. The Company connects buyers and sellers around the world. Its platforms enable sellers around the world to organize and offer their inventory for sale, and buyers to find and purchase it. Its platforms are accessible through an online experience (desktop and laptop computers), from mobile devices (smartphones and tablets) and by application programming interface (API) (platform access for third-party software developers). The Company’s Marketplace platforms include its online marketplace located at www.ebay.com, localized counterparts and the eBay mobile applications. The Company’s StubHub platforms include its online ticket platform located at www.stubhub.com, the StubHub mobile applications and Ticketbis. The Company’s Classifieds platforms include a collection of brands, such as Mobile.de, Kijiji, Gumtree, Marktplaats, eBay Kleinanzeigen and others.

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