HubSpot (NYSE: HUBS) and Advent Software (NASDAQ:ADVS) are both computer and technology companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, valuation, risk, institutional ownership, dividends, profitabiliy and earnings.

Insider & Institutional Ownership

92.2% of HubSpot shares are held by institutional investors. 18.5% of HubSpot shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current ratings and price targets for HubSpot and Advent Software, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HubSpot 0 3 19 0 2.86
Advent Software 0 0 0 0 N/A

HubSpot presently has a consensus target price of $71.63, indicating a potential upside of 3.29%. Given HubSpot’s higher probable upside, equities analysts plainly believe HubSpot is more favorable than Advent Software.


This table compares HubSpot and Advent Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
HubSpot -13.17% -27.99% -10.98%
Advent Software 4.92% N/A 4.74%

Valuation and Earnings

This table compares HubSpot and Advent Software’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
HubSpot $318.38 million 8.07 -$34.52 million ($1.17) -59.27
Advent Software N/A N/A N/A N/A N/A

Advent Software has higher revenue, but lower earnings than HubSpot.


HubSpot beats Advent Software on 5 of the 8 factors compared between the two stocks.

HubSpot Company Profile

HubSpot, Inc. (HubSpot) provides a cloud-based marketing and sales software platform. The Company’s software platform features integrated applications to help businesses attract visitors to their Websites, convert visitors into leads, close leads into customers and delight customers so that they become promoters of those businesses. These integrated applications include social media, search engine optimization, blogging, Website content management, marketing automation, e-mail, sales productivity, customer relationship management (CRM), analytics and reporting. The Company’s products include HubSpot Marketing, HubSpot CRM and HubSpot Sales. The Company offers Professional Services and support. It offers professional services to educate and train customers on how to leverage its software platform and inbound marketing methodology to transform how their business attracts, engages and delights customers.

Advent Software Company Profile

Advent Software, Inc. (Advent) is a provider of software products and services. The Company offers software products and services for automating and integrating data and work flows across the investment management organization, as well as between the investment management organization and external parties. The Company is engaged in the development and marketing of software products, software-as-a-service, hosting services, data interfaces, and related maintenance and services that automate, integrate and support investment management organizations around the world. The Company has a cloud platform, Advent Direct, and a portfolio management platform, Geneva. The Company’s products include Advent Portfolio Exchange, Black Diamond, Axys, Moxy, Advent Rules Manager, Tamale RMS, Syncova calculation solutions, Tradex and Advent General Ledger Exchange. It also offers Data and Data Integration Services, Maintenance and Support Services, Professional Services and an Alliance Program.

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