Social Reality Inc. (NASDAQ:SRAX) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a note issued to investors on Thursday.

According to Zacks, “Social Reality, Inc. is an internet advertising company. It provides automated digital platform technology and social management software for internet advertising. The Company’s business platform consists of Social Reality Ad Exchange, GroupAd, SRAX MD, SRAX DI and Steel Media. It provides a platform which allows website publishers to sell their media inventory to digital adverting buyers. Social Reality, Inc. is headquartered in Los Angeles, California. “

Separately, Chardan Capital reiterated a “buy” rating and set a $5.00 price objective (down previously from $9.00) on shares of Social Reality in a research note on Monday, July 17th.

Social Reality (NASDAQ SRAX) opened at 1.41 on Thursday. The company has a 50 day moving average of $1.34 and a 200-day moving average of $1.95. The firm’s market cap is $11.32 million. Social Reality has a one year low of $1.14 and a one year high of $8.95.

Social Reality (NASDAQ:SRAX) last posted its quarterly earnings data on Monday, May 15th. The business services provider reported ($0.39) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.13) by $0.26. The firm had revenue of $5.33 million for the quarter. Social Reality had a negative net margin of 10.87% and a negative return on equity of 63.03%. On average, equities research analysts predict that Social Reality will post ($0.13) earnings per share for the current year.

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About Social Reality

Social Reality, Inc is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands.

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