Investors purchased shares of J.C. Penney Company, Inc. Holding Company (NYSE:JCP) on weakness during trading hours on Friday following a dissappointing earnings announcement. $95.65 million flowed into the stock on the tick-up and $65.38 million flowed out of the stock on the tick-down, for a money net flow of $30.27 million into the stock. Of all companies tracked, J.C. Penney Company, Inc. Holding had the 10th highest net in-flow for the day. J.C. Penney Company, Inc. Holding traded down ($0.78) for the day and closed at $3.93The department store operator reported ($0.09) EPS for the quarter, missing analysts’ consensus estimates of ($0.04) by $0.05. J.C. Penney Company, Inc. Holding had a positive return on equity of 11.44% and a negative net margin of 0.89%. The firm had revenue of $2.96 billion during the quarter, compared to analyst estimates of $2.84 billion. During the same quarter in the prior year, the company posted ($0.05) EPS. The company’s quarterly revenue was up 1.5% on a year-over-year basis.

Several brokerages have commented on JCP. Piper Jaffray Companies set a $4.00 price target on J.C. Penney Company, Inc. Holding and gave the company a “hold” rating in a report on Friday. Telsey Advisory Group downgraded J.C. Penney Company, Inc. Holding from an “outperform” rating to a “market perform” rating and lowered their price target for the company from $7.00 to $5.00 in a report on Friday. Credit Suisse Group downgraded J.C. Penney Company, Inc. Holding to a “sell” rating in a report on Thursday. Zacks Investment Research upgraded J.C. Penney Company, Inc. Holding from a “hold” rating to a “strong-buy” rating and set a $6.25 price target on the stock in a report on Thursday. Finally, Deutsche Bank AG increased their price target on J.C. Penney Company, Inc. Holding from $5.50 to $6.50 and gave the company a “hold” rating in a report on Tuesday. Two equities research analysts have rated the stock with a sell rating, seventeen have assigned a hold rating, four have issued a buy rating and two have given a strong buy rating to the stock. The stock presently has an average rating of “Hold” and an average target price of $6.11.

A number of hedge funds and other institutional investors have recently modified their holdings of JCP. BlackRock Inc. boosted its position in shares of J.C. Penney Company, Inc. Holding by 11,522.1% in the first quarter. BlackRock Inc. now owns 24,704,238 shares of the department store operator’s stock valued at $152,179,000 after buying an additional 24,491,676 shares during the period. Vanguard Group Inc. boosted its position in shares of J.C. Penney Company, Inc. Holding by 5.6% in the first quarter. Vanguard Group Inc. now owns 23,858,033 shares of the department store operator’s stock valued at $146,966,000 after buying an additional 1,270,459 shares during the period. Teachers Advisors LLC boosted its position in shares of J.C. Penney Company, Inc. Holding by 45.7% in the first quarter. Teachers Advisors LLC now owns 14,525,136 shares of the department store operator’s stock valued at $89,475,000 after buying an additional 4,557,694 shares during the period. State Street Corp boosted its position in shares of J.C. Penney Company, Inc. Holding by 3.5% in the first quarter. State Street Corp now owns 8,815,718 shares of the department store operator’s stock valued at $54,307,000 after buying an additional 294,841 shares during the period. Finally, Hodges Capital Management Inc. boosted its position in shares of J.C. Penney Company, Inc. Holding by 33.1% in the first quarter. Hodges Capital Management Inc. now owns 8,414,420 shares of the department store operator’s stock valued at $51,833,000 after buying an additional 2,094,485 shares during the period. 77.17% of the stock is owned by hedge funds and other institutional investors.

The stock’s market capitalization is $1.22 billion. The company has a 50-day moving average of $4.98 and a 200 day moving average of $5.57.

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J.C. Penney Company, Inc. Holding Company Profile

J. C. Penney Company, Inc is a holding company. The Company’s business consists of selling merchandise and services to consumers through its department stores and its Website at jcpenney.com. Its department stores and Website generally serve the same type of customers, its Website offers virtually the same mix of merchandise as its store assortment and other categories, and its department stores generally accept returns from sales made in stores and through its Website.

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