News headlines about Baozun (NASDAQ:BZUN) have been trending somewhat positive on Saturday, Accern Sentiment reports. The research firm identifies negative and positive press coverage by analyzing more than 20 million news and blog sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Baozun earned a news sentiment score of 0.21 on Accern’s scale. Accern also assigned media coverage about the technology company an impact score of 45.3439563506137 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the stock’s share price in the immediate future.

Here are some of the headlines that may have impacted Accern’s rankings:

Shares of Baozun (NASDAQ BZUN) traded up 0.77% on Friday, reaching $32.75. 2,143,392 shares of the company’s stock traded hands. Baozun has a 52 week low of $9.20 and a 52 week high of $34.98.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings data on Tuesday, May 16th. The technology company reported $0.07 EPS for the quarter, missing the Zacks’ consensus estimate of $0.08 by $0.01. The company had revenue of $804.90 million for the quarter, compared to analyst estimates of $802.98 million. Baozun had a net margin of 2.62% and a return on equity of 7.82%. The company’s revenue was up 20.5% compared to the same quarter last year. During the same period in the prior year, the company earned $0.04 EPS. Equities analysts predict that Baozun will post $0.71 earnings per share for the current fiscal year.

BZUN has been the subject of several research analyst reports. Zacks Investment Research raised shares of Baozun from a “hold” rating to a “buy” rating and set a $38.00 target price for the company in a research note on Tuesday, July 25th. BidaskClub lowered shares of Baozun from a “strong-buy” rating to a “buy” rating in a research note on Friday, August 4th. Finally, Bank of America Corporation increased their target price on shares of Baozun from $26.00 to $36.00 and gave the stock a “buy” rating in a research note on Friday, July 21st.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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