Marin Software (NYSE: MRIN) and Synchronoss Technologies (NASDAQ:SNCR) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitability, valuation, analyst recommendations, risk and earnings.

Earnings & Valuation

This table compares Marin Software and Synchronoss Technologies’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Marin Software $93.02 million 0.42 -$8.55 million ($0.63) -1.59
Synchronoss Technologies $476.75 million 1.54 $54.33 million $0.44 37.84

Synchronoss Technologies has higher revenue and earnings than Marin Software. Marin Software is trading at a lower price-to-earnings ratio than Synchronoss Technologies, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Marin Software has a beta of 1.51, meaning that its stock price is 51% more volatile than the S&P 500. Comparatively, Synchronoss Technologies has a beta of 1.74, meaning that its stock price is 74% more volatile than the S&P 500.

Institutional and Insider Ownership

31.5% of Marin Software shares are owned by institutional investors. Comparatively, 90.4% of Synchronoss Technologies shares are owned by institutional investors. 20.8% of Marin Software shares are owned by insiders. Comparatively, 11.0% of Synchronoss Technologies shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Marin Software and Synchronoss Technologies, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marin Software 0 1 0 0 2.00
Synchronoss Technologies 1 5 1 0 2.00

Marin Software presently has a consensus price target of $2.00, indicating a potential upside of 100.00%. Synchronoss Technologies has a consensus price target of $21.20, indicating a potential upside of 27.33%. Given Marin Software’s higher probable upside, equities analysts plainly believe Marin Software is more favorable than Synchronoss Technologies.


This table compares Marin Software and Synchronoss Technologies’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Marin Software -28.27% -20.49% -16.75%
Synchronoss Technologies 3.38% 11.20% 6.21%


Synchronoss Technologies beats Marin Software on 10 of the 12 factors compared between the two stocks.

About Marin Software

Marin Software Incorporated provides a cross-channel, cross-device, enterprise marketing software platform for search, display and social advertising channels. The Company’s enterprise marketing software platform is offered as an integrated software-as-a-service (SaaS) solution for advertisers and agencies. The Company’s platform enables digital marketers to manage performance of their online advertising campaigns. Its software solution is designed to help its customers measure the effectiveness of their advertising campaigns through its reporting and analytics capabilities; manage and execute campaigns through its user interface and underlying technology that streamlines and automates functions, such as advertisement creation and bidding, across multiple publishers and channels, and optimize campaigns across multiple publishers and channels based on market and business data using its predictive bid management technology.

About Synchronoss Technologies

Synchronoss Technologies, Inc. is a global software and services company, which provides technologies and services for the mobile transformation of business. The Company’s portfolio in the Consumer and Enterprise markets contains offerings, such as personal cloud, secure-mobility, identity management and scalable messaging platforms, products and solutions. Its products and platforms are designed to enable multiple converged communication services to be managed across a range of distribution channels, including e-commerce, m-commerce, telesales, customer stores, indirect and other retail outlets. The Company operates in and markets their solutions and services directly through their sales organizations in North America, Europe, the Middle East and Africa (EMEA), Latin America and the Asia-Pacific region. It delivers technologies for mobile transformation to service provider and enterprise customers in regulated verticals and use cases.

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