Harley-Davidson, Inc. (NYSE:HOG) had its price target cut by Morgan Stanley from $59.00 to $54.00 in a research note issued on Monday. The brokerage presently has an “overweight” rating on the stock. Morgan Stanley’s target price would indicate a potential upside of 13.59% from the company’s previous close.

Other equities research analysts also recently issued reports about the stock. Tigress Financial reissued a “buy” rating on shares of Harley-Davidson in a report on Thursday, April 20th. BidaskClub raised shares of Harley-Davidson from a “hold” rating to a “buy” rating in a report on Friday, June 23rd. ValuEngine raised shares of Harley-Davidson from a “hold” rating to a “buy” rating in a report on Friday, July 7th. Barclays PLC restated an “equal weight” rating and set a $52.00 price objective (down previously from $53.00) on shares of Harley-Davidson in a report on Friday, April 21st. Finally, Deutsche Bank AG restated a “hold” rating and set a $50.00 price objective (down previously from $52.00) on shares of Harley-Davidson in a report on Thursday, April 20th. Two analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and four have given a buy rating to the company. The stock currently has an average rating of “Hold” and an average target price of $54.56.

Harley-Davidson (NYSE:HOG) traded up 1.11% on Monday, hitting $48.07. 179,480 shares of the company were exchanged. The stock has a market cap of $8.38 billion, a PE ratio of 14.08 and a beta of 0.84. Harley-Davidson has a 52-week low of $46.00 and a 52-week high of $63.40. The firm has a 50 day moving average of $50.61 and a 200-day moving average of $55.49.

Harley-Davidson (NYSE:HOG) last issued its quarterly earnings results on Tuesday, July 18th. The company reported $1.48 earnings per share for the quarter, beating the Zacks’ consensus estimate of $1.38 by $0.10. Harley-Davidson had a net margin of 12.30% and a return on equity of 30.51%. The company had revenue of $1.58 billion during the quarter, compared to the consensus estimate of $1.60 billion. During the same period in the prior year, the company earned $1.55 EPS. Harley-Davidson’s revenue was down 5.6% on a year-over-year basis. On average, equities analysts expect that Harley-Davidson will post $3.39 earnings per share for the current fiscal year.

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A number of institutional investors have recently added to or reduced their stakes in the company. Hartford Investment Management Co. increased its position in Harley-Davidson by 5.1% in the second quarter. Hartford Investment Management Co. now owns 41,775 shares of the company’s stock worth $2,257,000 after buying an additional 2,037 shares in the last quarter. KAMES CAPITAL plc purchased a new position in Harley-Davidson during the first quarter worth approximately $828,000. Leavell Investment Management Inc. increased its position in Harley-Davidson by 0.6% in the first quarter. Leavell Investment Management Inc. now owns 5,534 shares of the company’s stock worth $335,000 after buying an additional 34 shares in the last quarter. Shell Asset Management Co. increased its position in Harley-Davidson by 44.3% in the first quarter. Shell Asset Management Co. now owns 181,493 shares of the company’s stock worth $10,980,000 after buying an additional 55,734 shares in the last quarter. Finally, Janney Montgomery Scott LLC increased its position in Harley-Davidson by 147.1% in the first quarter. Janney Montgomery Scott LLC now owns 9,355 shares of the company’s stock worth $566,000 after buying an additional 5,569 shares in the last quarter. Hedge funds and other institutional investors own 87.39% of the company’s stock.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Analyst Recommendations for Harley-Davidson (NYSE:HOG)

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