News coverage about Reynolds American (NYSE:RAI) has been trending somewhat positive recently, according to Accern Sentiment. Accern identifies positive and negative press coverage by reviewing more than 20 million blog and news sources. Accern ranks coverage of companies on a scale of negative one to positive one, with scores closest to one being the most favorable. Reynolds American earned a daily sentiment score of 0.18 on Accern’s scale. Accern also gave news stories about the company an impact score of 46.4347327563658 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the near term.

Here are some of the media headlines that may have impacted Accern Sentiment’s rankings:

Shares of Reynolds American (RAI) traded down 2.23% during mid-day trading on Friday, hitting $65.40. The stock had a trading volume of 159,452,032 shares. The company has a 50-day moving average of $65.25 and a 200 day moving average of $64.00. Reynolds American has a one year low of $43.38 and a one year high of $67.81.

Several research firms have commented on RAI. Piper Jaffray Companies began coverage on Reynolds American in a report on Thursday, May 25th. They issued a “neutral” rating and a $67.00 price target for the company. BidaskClub cut Reynolds American from a “buy” rating to a “hold” rating in a report on Tuesday, June 27th. Jefferies Group LLC set a $60.00 price target on Reynolds American and gave the company a “hold” rating in a report on Monday, July 17th. Vetr upgraded Reynolds American from a “buy” rating to a “strong-buy” rating and set a $73.00 price target for the company in a report on Monday, June 12th. Finally, Zacks Investment Research cut Reynolds American from a “hold” rating to a “sell” rating in a report on Tuesday, May 2nd. Two research analysts have rated the stock with a sell rating, ten have given a hold rating, one has assigned a buy rating and one has given a strong buy rating to the company. The company currently has a consensus rating of “Hold” and an average target price of $59.82.

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Reynolds American Company Profile

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

Insider Buying and Selling by Quarter for Reynolds American (NYSE:RAI)

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