Baozun Inc. (NASDAQ:BZUN)’s share price gapped up prior to trading on Monday . The stock had previously closed at $32.81, but opened at $33.98. Baozun shares last traded at $34.60, with a volume of 5,172,835 shares trading hands.

BZUN has been the topic of several analyst reports. Bank of America Corporation reaffirmed a “buy” rating and issued a $26.00 price objective (up from $18.70) on shares of Baozun in a research report on Monday, May 15th. BidaskClub raised Baozun from a “hold” rating to a “buy” rating in a research report on Saturday, July 8th. Finally, Zacks Investment Research cut Baozun from a “hold” rating to a “sell” rating in a research report on Tuesday, July 11th.

The firm has a market capitalization of $1.40 billion, a PE ratio of 105.77 and a beta of 4.66. Baozun also was the recipient of some unusual options trading activity on Monday. Traders bought 6,008 call options on the company. This is an increase of 264% compared to the average volume of 1,652 call options.

Baozun (NASDAQ:BZUN) last issued its quarterly earnings data on Monday, August 21st. The technology company reported $0.08 earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of $0.09 by $0.01. Baozun had a return on equity of 7.82% and a net margin of 2.62%. The business had revenue of $131.04 million for the quarter. Analysts expect that Baozun Inc. will post $0.71 EPS for the current fiscal year.

Hedge funds and other institutional investors have recently modified their holdings of the company. Kora Management LP acquired a new position in shares of Baozun during the first quarter valued at about $9,562,000. Bank of America Corp DE increased its position in shares of Baozun by 94.8% in the first quarter. Bank of America Corp DE now owns 174,506 shares of the technology company’s stock valued at $2,608,000 after buying an additional 84,936 shares during the last quarter. Edmond DE Rothschild Holding S.A. increased its position in shares of Baozun by 367.6% in the first quarter. Edmond DE Rothschild Holding S.A. now owns 159,000 shares of the technology company’s stock valued at $2,376,000 after buying an additional 125,000 shares during the last quarter. UBS Group AG increased its position in shares of Baozun by 1,170.6% in the first quarter. UBS Group AG now owns 309,758 shares of the technology company’s stock valued at $4,628,000 after buying an additional 338,690 shares during the last quarter. Finally, Matthews International Capital Management LLC increased its position in shares of Baozun by 12.9% in the first quarter. Matthews International Capital Management LLC now owns 1,882,441 shares of the technology company’s stock valued at $28,124,000 after buying an additional 215,600 shares during the last quarter. 27.96% of the stock is currently owned by institutional investors.

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Baozun Company Profile

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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