Dimensional Fund Advisors LP increased its stake in shares of The Rubicon Project, Inc. (NYSE:RUBI) by 121.4% during the first quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The firm owned 1,019,934 shares of the software maker’s stock after buying an additional 559,275 shares during the period. Dimensional Fund Advisors LP owned 2.11% of The Rubicon Project worth $6,007,000 at the end of the most recent quarter.

Several other large investors also recently bought and sold shares of the stock. Norges Bank bought a new stake in The Rubicon Project during the fourth quarter valued at about $7,260,000. Bogle Investment Management L P DE raised its stake in The Rubicon Project by 128.6% in the first quarter. Bogle Investment Management L P DE now owns 747,108 shares of the software maker’s stock valued at $4,400,000 after buying an additional 420,258 shares during the last quarter. Oxford Asset Management raised its stake in The Rubicon Project by 214.3% in the first quarter. Oxford Asset Management now owns 505,710 shares of the software maker’s stock valued at $2,979,000 after buying an additional 344,820 shares during the last quarter. LSV Asset Management raised its stake in The Rubicon Project by 59.9% in the first quarter. LSV Asset Management now owns 735,924 shares of the software maker’s stock valued at $4,334,000 after buying an additional 275,724 shares during the last quarter. Finally, Spark Investment Management LLC raised its stake in The Rubicon Project by 76.3% in the first quarter. Spark Investment Management LLC now owns 504,000 shares of the software maker’s stock valued at $2,968,000 after buying an additional 218,202 shares during the last quarter. 61.74% of the stock is owned by institutional investors and hedge funds.

The Rubicon Project, Inc. (NYSE:RUBI) traded up 0.668% on Friday, reaching $3.765. The company’s stock had a trading volume of 73,729 shares. The company has a 50 day moving average of $4.46 and a 200 day moving average of $5.80. The firm’s market capitalization is $184.67 million. The Rubicon Project, Inc. has a 52 week low of $3.38 and a 52 week high of $9.31.

The Rubicon Project (NYSE:RUBI) last issued its earnings results on Tuesday, August 1st. The software maker reported ($0.21) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.15) by $0.06. The Rubicon Project had a negative net margin of 20.28% and a negative return on equity of 1.15%. The company had revenue of $42.90 million during the quarter, compared to analyst estimates of $47.98 million. During the same quarter last year, the company posted $0.17 EPS. The business’s revenue for the quarter was down 34.1% compared to the same quarter last year. On average, analysts forecast that The Rubicon Project, Inc. will post ($0.49) earnings per share for the current year.

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A number of equities research analysts recently issued reports on the company. Zacks Investment Research lowered The Rubicon Project from a “buy” rating to a “hold” rating in a research note on Friday, July 14th. Jefferies Group LLC reissued a “hold” rating and set a $7.25 price target on shares of The Rubicon Project in a research note on Monday, May 8th. BidaskClub lowered The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Saturday, July 8th. ValuEngine lowered The Rubicon Project from a “hold” rating to a “sell” rating in a research note on Friday, June 2nd. Finally, Royal Bank Of Canada reissued a “hold” rating and set a $6.00 price target on shares of The Rubicon Project in a research note on Monday, June 5th. Four analysts have rated the stock with a sell rating, nine have issued a hold rating and one has given a buy rating to the company. The company presently has an average rating of “Hold” and an average target price of $7.79.

About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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