Shares of Baozun Inc. (NASDAQ:BZUN) were up 6.2% on Friday . The company traded as high as $29.37 and last traded at $28.87, with a volume of 3,535,923 shares. The stock had previously closed at $27.19.

A number of analysts have recently weighed in on BZUN shares. Zacks Investment Research upgraded shares of Baozun from a “hold” rating to a “buy” rating and set a $38.00 target price on the stock in a report on Tuesday, July 25th. Bank of America Corporation boosted their target price on shares of Baozun from $26.00 to $36.00 and gave the stock a “buy” rating in a report on Friday, July 21st. Citigroup Inc. started coverage on shares of Baozun in a report on Thursday. They issued a “buy” rating and a $38.00 target price on the stock. BidaskClub upgraded shares of Baozun from a “hold” rating to a “buy” rating in a report on Saturday, July 8th. Finally, Deutsche Bank AG downgraded shares of Baozun from a “buy” rating to a “hold” rating and upped their price target for the company from $25.00 to $30.00 in a report on Wednesday, August 23rd. One research analyst has rated the stock with a sell rating, one has issued a hold rating, two have issued a buy rating and one has assigned a strong buy rating to the company’s stock. The company has an average rating of “Buy” and an average target price of $35.50.

The stock has a market cap of $1.57 billion, a P/E ratio of 91.36 and a beta of 4.72. The company’s 50-day moving average is $31.12 and its 200 day moving average is $21.54.

Baozun (NASDAQ:BZUN) last announced its quarterly earnings results on Monday, August 21st. The technology company reported $0.08 earnings per share for the quarter, missing analysts’ consensus estimates of $0.09 by $0.01. Baozun had a net margin of 3.26% and a return on equity of 9.19%. The company had revenue of $131.04 million for the quarter. Analysts predict that Baozun Inc. will post $0.69 earnings per share for the current fiscal year.

Large investors have recently made changes to their positions in the stock. Sei Investments Co. boosted its stake in shares of Baozun by 24.3% in the first quarter. Sei Investments Co. now owns 7,024 shares of the technology company’s stock worth $105,000 after buying an additional 1,373 shares in the last quarter. Citigroup Inc. boosted its stake in shares of Baozun by 29.3% in the second quarter. Citigroup Inc. now owns 5,781 shares of the technology company’s stock worth $128,000 after buying an additional 1,311 shares in the last quarter. Global X Management Co. LLC boosted its stake in shares of Baozun by 1.6% in the second quarter. Global X Management Co. LLC now owns 6,759 shares of the technology company’s stock worth $150,000 after buying an additional 105 shares in the last quarter. Public Employees Retirement System of Ohio boosted its stake in shares of Baozun by 18.5% in the second quarter. Public Employees Retirement System of Ohio now owns 7,700 shares of the technology company’s stock worth $171,000 after buying an additional 1,200 shares in the last quarter. Finally, Pacad Investment Ltd. bought a new stake in shares of Baozun during the second quarter worth $197,000. Institutional investors and hedge funds own 31.02% of the company’s stock.

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About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.