Traders purchased shares of Alphabet Inc. (NASDAQ:GOOG) on weakness during trading hours on Friday. $223.26 million flowed into the stock on the tick-up and $200.16 million flowed out of the stock on the tick-down, for a money net flow of $23.10 million into the stock. Of all stocks tracked, Alphabet had the 18th highest net in-flow for the day. Alphabet traded down ($1.99) for the day and closed at $937.34

GOOG has been the topic of several analyst reports. MKM Partners reiterated a “buy” rating and set a $1,170.00 target price (up from $1,000.00) on shares of Alphabet in a research report on Monday, May 8th. Vetr upgraded Alphabet from a “sell” rating to a “hold” rating and set a $902.00 target price on the stock in a research report on Wednesday, May 10th. UBS AG reiterated a “buy” rating and set a $1,050.00 target price on shares of Alphabet in a research report on Monday, May 15th. Robert W. Baird reiterated an “outperform” rating and set a $1,100.00 target price on shares of Alphabet in a research report on Friday, May 19th. Finally, Piper Jaffray Companies reissued an “overweight” rating on shares of Alphabet in a report on Monday, May 22nd. One investment analyst has rated the stock with a sell rating, six have issued a hold rating and forty-one have issued a buy rating to the company’s stock. The company presently has a consensus rating of “Buy” and an average price target of $1,030.53.

The firm has a market capitalization of $649.46 billion, a P/E ratio of 33.97 and a beta of 0.94. The company has a 50-day moving average price of $933.77 and a 200 day moving average price of $900.97.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Monday, July 24th. The information services provider reported $5.01 EPS for the quarter, beating the Thomson Reuters’ consensus estimate of $4.43 by $0.58. Alphabet had a net margin of 19.49% and a return on equity of 13.66%. The company had revenue of $26.01 billion during the quarter, compared to analysts’ expectations of $25.61 billion. During the same quarter last year, the company posted $8.42 EPS. The firm’s revenue was up 21.0% compared to the same quarter last year. On average, analysts forecast that Alphabet Inc. will post $30.59 EPS for the current fiscal year.

In other news, CEO Sundar Pichai sold 4,000 shares of Alphabet stock in a transaction on Wednesday, June 7th. The shares were sold at an average price of $981.45, for a total transaction of $3,925,800.00. Following the completion of the sale, the chief executive officer now directly owns 2,058 shares of the company’s stock, valued at approximately $2,019,824.10. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. Also, VP James Grier Campbell sold 183 shares of Alphabet stock in a transaction on Monday, July 3rd. The stock was sold at an average price of $911.16, for a total transaction of $166,742.28. The disclosure for this sale can be found here. Insiders sold a total of 46,964 shares of company stock valued at $44,007,763 in the last three months. 13.92% of the stock is currently owned by corporate insiders.

A number of large investors have recently made changes to their positions in GOOG. Cambridge Advisors Inc. raised its position in Alphabet by 0.4% in the first quarter. Cambridge Advisors Inc. now owns 272 shares of the information services provider’s stock worth $226,000 after buying an additional 1 shares in the last quarter. Capital Investment Advisory Services LLC raised its position in shares of Alphabet by 0.4% in the second quarter. Capital Investment Advisory Services LLC now owns 253 shares of the information services provider’s stock worth $230,000 after buying an additional 1 shares during the period. Capital Advantage Inc. raised its position in shares of Alphabet by 0.4% in the second quarter. Capital Advantage Inc. now owns 273 shares of the information services provider’s stock worth $248,000 after buying an additional 1 shares during the period. Howland Capital Management LLC raised its position in shares of Alphabet by 0.3% in the first quarter. Howland Capital Management LLC now owns 637 shares of the information services provider’s stock worth $528,000 after buying an additional 2 shares during the period. Finally, Foster & Motley Inc. raised its position in shares of Alphabet by 0.8% in the second quarter. Foster & Motley Inc. now owns 265 shares of the information services provider’s stock worth $241,000 after buying an additional 2 shares during the period. Hedge funds and other institutional investors own 34.54% of the company’s stock.

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Alphabet Company Profile

Alphabet Inc is a holding company. The Company’s businesses include Google Inc (Google) and its Internet products, such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo and X. The Company’s segments include Google and Other Bets. The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives.