Investors sold shares of Southern Company (The) (NYSE:SO) on strength during trading on Friday. $30.87 million flowed into the stock on the tick-up and $66.55 million flowed out of the stock on the tick-down, for a money net flow of $35.68 million out of the stock. Of all stocks tracked, Southern Company (The) had the 19th highest net out-flow for the day. Southern Company (The) traded up $0.25 for the day and closed at $50.20

SO has been the subject of a number of research analyst reports. Jefferies Group LLC reiterated a “buy” rating and issued a $55.00 price target on shares of Southern Company (The) in a report on Monday, May 15th. Barclays PLC reiterated a “buy” rating and issued a $55.00 price target on shares of Southern Company (The) in a report on Monday, May 15th. Deutsche Bank AG upgraded shares of Southern Company (The) from a “hold” rating to a “buy” rating and increased their price target for the company from $50.00 to $52.00 in a report on Tuesday, August 1st. Mizuho upgraded shares of Southern Company (The) from a “neutral” rating to a “buy” rating and set a $53.00 price target for the company in a report on Tuesday. Finally, Royal Bank Of Canada reiterated a “hold” rating and issued a $53.00 price target on shares of Southern Company (The) in a report on Monday, July 31st. Two research analysts have rated the stock with a sell rating, eight have given a hold rating and six have assigned a buy rating to the company’s stock. The company presently has an average rating of “Hold” and a consensus price target of $49.06.

The stock has a market cap of $50.17 billion, a P/E ratio of 82.57 and a beta of 0.13. The stock has a 50 day moving average of $48.39 and a 200-day moving average of $49.44.

Southern Company (The) (NYSE:SO) last posted its quarterly earnings data on Wednesday, August 2nd. The utilities provider reported $0.73 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.71 by $0.02. The firm had revenue of $5.43 billion for the quarter, compared to the consensus estimate of $5.23 billion. Southern Company (The) had a return on equity of 11.30% and a net margin of 2.93%. The business’s revenue for the quarter was up 21.7% compared to the same quarter last year. During the same quarter in the previous year, the company earned $0.74 EPS. Equities analysts predict that Southern Company will post $2.94 earnings per share for the current fiscal year.

The company also recently declared a quarterly dividend, which was paid on Wednesday, September 6th. Investors of record on Monday, August 21st were paid a $0.58 dividend. The ex-dividend date of this dividend was Thursday, August 17th. This represents a $2.32 annualized dividend and a dividend yield of 4.62%. Southern Company (The)’s payout ratio is 346.27%.

In other news, insider Ann P. Daiss sold 5,000 shares of the stock in a transaction that occurred on Monday, June 12th. The stock was sold at an average price of $51.28, for a total value of $256,400.00. Following the completion of the sale, the insider now directly owns 7,394 shares of the company’s stock, valued at $379,164.32. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, CEO Mark Lantrip sold 25,000 shares of the stock in a transaction that occurred on Wednesday, June 14th. The shares were sold at an average price of $51.50, for a total value of $1,287,500.00. Following the completion of the sale, the chief executive officer now directly owns 31,080 shares of the company’s stock, valued at $1,600,620. The disclosure for this sale can be found here. In the last three months, insiders sold 152,084 shares of company stock valued at $7,665,158. 1.00% of the stock is currently owned by company insiders.

Institutional investors and hedge funds have recently bought and sold shares of the company. Chicago Partners Investment Group LLC acquired a new position in shares of Southern Company (The) in the second quarter valued at $100,000. Symmetry Partners LLC acquired a new position in Southern Company (The) during the first quarter worth $103,000. Monroe Bank & Trust MI raised its stake in Southern Company (The) by 17.9% during the second quarter. Monroe Bank & Trust MI now owns 2,300 shares of the utilities provider’s stock worth $110,000 after acquiring an additional 350 shares in the last quarter. Stuart Chaussee & Associates Inc. raised its stake in Southern Company (The) by 358.8% during the first quarter. Stuart Chaussee & Associates Inc. now owns 2,225 shares of the utilities provider’s stock worth $111,000 after acquiring an additional 1,740 shares in the last quarter. Finally, AlphaMark Advisors LLC raised its stake in Southern Company (The) by 0.6% during the second quarter. AlphaMark Advisors LLC now owns 2,363 shares of the utilities provider’s stock worth $113,000 after acquiring an additional 14 shares in the last quarter. 53.27% of the stock is owned by institutional investors.

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About Southern Company (The)

The Southern Company (Southern Company) is a holding company. The Company owns all of the stock of the traditional electric operating companies and the parent entities of Southern Power Company (Southern Power) and Southern Company Gas, and owns other direct and indirect subsidiaries. The Company’s segments include Gas distribution operations, Gas marketing services, Wholesale gas services, Gas midstream operations and All other.

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