Blucora (NASDAQ: BCOR) and Blucora (NASDAQ:INSP) are both computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, valuation, profitability, dividends, risk and analyst recommendations.

Profitability

This table compares Blucora and Blucora’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Blucora -8.03% 11.92% 5.43%
Blucora 2.50% 2.56% 1.37%

Institutional & Insider Ownership

90.2% of Blucora shares are held by institutional investors. 14.1% of Blucora shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Valuation & Earnings

This table compares Blucora and Blucora’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Blucora $491.58 million 2.13 $92.46 million ($1.02) -22.89
Blucora N/A N/A N/A N/A N/A

Blucora has higher revenue and earnings than Blucora.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Blucora and Blucora, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Blucora 0 1 3 0 2.75
Blucora 0 0 0 0 N/A

Blucora presently has a consensus price target of $25.33, indicating a potential upside of 8.49%. Given Blucora’s higher possible upside, analysts clearly believe Blucora is more favorable than Blucora.

Summary

Blucora beats Blucora on 7 of the 8 factors compared between the two stocks.

Blucora Company Profile

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

Blucora Company Profile

Blucora, Inc. is a provider of technology-enabled financial solutions to consumers, small business owners and tax professionals. The Company operates through the Wealth Management and Tax Preparation segments. The Company’s Wealth Management segment consists of HD Vest, which provides financial advisors with an integrated platform of brokerage, investment advisory and insurance services to assist in making each financial advisor a financial service center for his/her clients The Company’s Tax Preparation segment provides digital do-it-yourself (DDIY) tax preparation solutions for consumers, small business owners and tax professionals. TaxAct, a provider of digital tax preparation solutions. HD Vest’s specialized model provides an open-architecture investment platform and technology tools to help financial advisors identify investment opportunities for their clients. TaxAct offers pricing and packaging options for tax professionals.

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