Points International (NASDAQ: PCOM) and The Trade Desk (NASDAQ:TTD) are both computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, dividends, risk and profitability.

Analyst Ratings

This is a summary of current ratings and price targets for Points International and The Trade Desk, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Points International 0 0 3 0 3.00
The Trade Desk 0 1 7 0 2.88

Points International currently has a consensus target price of $13.50, suggesting a potential upside of 34.87%. The Trade Desk has a consensus target price of $57.63, suggesting a potential downside of 6.57%. Given Points International’s stronger consensus rating and higher probable upside, analysts clearly believe Points International is more favorable than The Trade Desk.

Profitability

This table compares Points International and The Trade Desk’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Points International -0.53% 7.56% 3.28%
The Trade Desk 13.92% 26.34% 9.17%

Valuation & Earnings

This table compares Points International and The Trade Desk’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Points International $332.82 million 0.44 $9.00 million ($0.11) -91.00
The Trade Desk $251.52 million 10.00 $64.25 million $0.84 73.43

The Trade Desk has higher revenue, but lower earnings than Points International. Points International is trading at a lower price-to-earnings ratio than The Trade Desk, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

37.4% of Points International shares are owned by institutional investors. Comparatively, 62.8% of The Trade Desk shares are owned by institutional investors. 26.9% of The Trade Desk shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

The Trade Desk beats Points International on 10 of the 13 factors compared between the two stocks.

Points International Company Profile

Points International Ltd. (Points) provides a range of e-commerce and technology services to loyalty program operators using a common infrastructure. These services include a range of white label or private branded e-commerce services (Loyalty Currency Services) that enable the sale of loyalty currencies (such as frequent flyer miles, hotel points and credit card points), both retail and wholesale, and support the loyalty program consumer offerings and their back end operations. The Company offers the consumer-focused Points Loyalty Wallet that allows users to track, manage and access multiple loyalty rewards programs through the Points.com Website. It also offers Points Travel, which is private label travel e-commerce platform designed specifically for the loyalty industry. The Company operates the PointsHound.com Website, a hotel booking engine and loyalty currency aggregator built specifically for frequent travelers.

The Trade Desk Company Profile

The Trade Desk, Inc. is a technology company. The Company provides a self-service platform that enables clients to purchase and manage digital advertising campaigns across various advertising formats, including display, video and social, and on a range of devices, including computers, mobile devices and connected television. Its platform enables a media planner or buyer at an advertising agency to purchase digital media programmatically on various media exchanges and sell-side platforms; acquire and use third-party data to optimize and measure digital advertising campaigns; deploy their, or their client’s, own first-party data in order to optimize campaign efficacy; link digital campaigns to offline sales results or other business objectives; access other services, such as its data management platform and publisher management platform marketplace, and use its user interface and application programming interfaces (APIs) to build their own technology on top of the Company’s platform.

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