Barfresh Food Group (OTCMKTS: BRFH) and Monster Beverage Corporation (NASDAQ:MNST) are both consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, analyst recommendations, earnings, institutional ownership, dividends, valuation and risk.

Volatility and Risk

Barfresh Food Group has a beta of 0.82, suggesting that its share price is 18% less volatile than the S&P 500. Comparatively, Monster Beverage Corporation has a beta of 0.99, suggesting that its share price is 1% less volatile than the S&P 500.

Valuation & Earnings

This table compares Barfresh Food Group and Monster Beverage Corporation’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Barfresh Food Group $1.56 million 47.32 -$9.23 million ($0.09) -6.93
Monster Beverage Corporation $3.19 billion 9.99 $1.28 billion $1.33 42.17

Monster Beverage Corporation has higher revenue and earnings than Barfresh Food Group. Barfresh Food Group is trading at a lower price-to-earnings ratio than Monster Beverage Corporation, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Barfresh Food Group and Monster Beverage Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Barfresh Food Group -606.78% -124.87% -108.03%
Monster Beverage Corporation 23.98% 22.96% 18.50%

Institutional and Insider Ownership

0.0% of Barfresh Food Group shares are owned by institutional investors. Comparatively, 65.9% of Monster Beverage Corporation shares are owned by institutional investors. 37.2% of Barfresh Food Group shares are owned by insiders. Comparatively, 9.4% of Monster Beverage Corporation shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and price targets for Barfresh Food Group and Monster Beverage Corporation, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Barfresh Food Group 0 0 0 0 N/A
Monster Beverage Corporation 0 3 8 0 2.73

Monster Beverage Corporation has a consensus target price of $56.18, suggesting a potential upside of 0.18%. Given Monster Beverage Corporation’s higher possible upside, analysts plainly believe Monster Beverage Corporation is more favorable than Barfresh Food Group.

Summary

Monster Beverage Corporation beats Barfresh Food Group on 10 of the 12 factors compared between the two stocks.

Barfresh Food Group Company Profile

Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend frozen beverages. The Company’s portfolio of products includes smoothies, shakes and frappes. All of the Company’s products are portion controlled beverage ingredient packs, suitable for smoothies, shakes and frappes that can also be utilized for cocktails and mocktails. The beverage packs contain all of the solid ingredients necessary to make the beverage, including the base (either sorbet, frozen yogurt or ice cream), real fruit pieces, juices and ice-five ounces of water are added before blending. As of December 31, 2015, the Company’s portfolio of products are available in nine flavors, including chocolate shake, strawberry smoothie, vanilla shake, mango burst smoothie, mocha frappe, mango smoothie, strawberry banana smoothie, caramel macchiato frappe and caribbean smoothie. The Company utilizes contract manufacturers to manufacture all of the products in the United States.

Monster Beverage Corporation Company Profile

Monster Beverage Corporation is a holding company. The Company develop, market, sell and distribute alternative beverage category beverages under the brand names of Monster Energy, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, X-Presso Monster, Muscle Monster, Punch Monster, Hansen’s, Hansen’s Natural Cane Soda, Junior Juice, Blue Sky, Hubert’s, Worx Energy and Peace Tea. The company has two segments, Direct Store Delivery (DSD), whose principal products comprise energy drinks, and Warehouse (Warehouse), whose principal products comprise juice-based and soda beverages. The DSD segment develops, markets and sells products primarily through an exclusive distributor network, whereas the Warehouse segment develops, markets and sells products primarily direct to retailers.

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