Reis (NASDAQ: REIS) and Jones Lang LaSalle (NYSE:JLL) are both finance companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, earnings, risk, profitability, analyst recommendations, institutional ownership and valuation.

Earnings and Valuation

This table compares Reis and Jones Lang LaSalle’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Reis $46.93 million 4.29 $6.64 million $0.10 175.02
Jones Lang LaSalle $7.31 billion 0.75 $651.60 million $6.62 18.23

Jones Lang LaSalle has higher revenue and earnings than Reis. Jones Lang LaSalle is trading at a lower price-to-earnings ratio than Reis, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Reis and Jones Lang LaSalle, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Reis 0 0 2 0 3.00
Jones Lang LaSalle 0 2 4 0 2.67

Reis presently has a consensus price target of $24.50, suggesting a potential upside of 40.00%. Jones Lang LaSalle has a consensus price target of $131.80, suggesting a potential upside of 9.20%. Given Reis’ stronger consensus rating and higher possible upside, equities research analysts plainly believe Reis is more favorable than Jones Lang LaSalle.

Dividends

Reis pays an annual dividend of $0.68 per share and has a dividend yield of 3.9%. Jones Lang LaSalle pays an annual dividend of $0.70 per share and has a dividend yield of 0.6%. Reis pays out 680.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Jones Lang LaSalle pays out 10.6% of its earnings in the form of a dividend. Jones Lang LaSalle has increased its dividend for 6 consecutive years.

Profitability

This table compares Reis and Jones Lang LaSalle’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Reis 2.49% 1.20% 0.92%
Jones Lang LaSalle 4.14% 12.04% 4.67%

Volatility and Risk

Reis has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, Jones Lang LaSalle has a beta of 1.81, suggesting that its share price is 81% more volatile than the S&P 500.

Institutional & Insider Ownership

59.7% of Reis shares are owned by institutional investors. Comparatively, 90.5% of Jones Lang LaSalle shares are owned by institutional investors. 21.6% of Reis shares are owned by company insiders. Comparatively, 0.7% of Jones Lang LaSalle shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Jones Lang LaSalle beats Reis on 11 of the 17 factors compared between the two stocks.

About Reis

Reis, Inc. (Reis) is engaged in providing commercial real estate market information and analytical tools to real estate professionals, through its Reis Services subsidiary. The Company operates through Reis Services segment. It maintains a database containing detailed information on commercial properties in metropolitan markets and neighborhoods throughout the United States. The database contains information on apartment, office, retail, warehouse or distribution, flex or research and development, self-storage and seniors housing properties, and is used by real estate investors, lenders and other professionals to make informed buying, selling and financing decisions. Its product portfolio includes Reis Subscriber Edition (SE), its delivery platform aimed at larger and mid-sized enterprises; ReisReports, aimed at prosumers and smaller enterprises, and Mobiuss Portfolio CRE (Mobiuss), aimed at risk managers and credit administrators at banks and non-bank lending institutions.

About Jones Lang LaSalle

Jones Lang LaSalle Incorporated (JLL) is a financial and professional services company specializing in real estate. The Company operates through four business segments: Americas; Europe, Middle East and Africa (EMEA); Asia Pacific, and LaSalle. It offers integrated services on a local, regional and global basis to owner, occupier, investor and developer clients. It delivers various real estate services (RES) across three geographic business segments: the Americas, EMEA and Asia Pacific. Its RES is organized into five product categories: leasing; capital markets and hotels; property and facility management; project and development services, and advisory, consulting and other services. LaSalle offers clients with real estate investment products and services, such as private investments in multiple real estate property types, including office, industrial, healthcare and multifamily residential. LaSalle enables clients to invest in separate accounts focused on public real estate equities.

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