Investors bought shares of Netflix, Inc. (NASDAQ:NFLX) on weakness during trading hours on Friday. $344.34 million flowed into the stock on the tick-up and $190.32 million flowed out of the stock on the tick-down, for a money net flow of $154.02 million into the stock. Of all stocks tracked, Netflix had the 23rd highest net in-flow for the day. Netflix traded down ($0.28) for the day and closed at $182.35

A number of research firms have weighed in on NFLX. MKM Partners lifted their price target on shares of Netflix from $195.00 to $230.00 and gave the stock a “buy” rating in a research note on Thursday, July 27th. BTIG Research lifted their price objective on Netflix from $170.00 to $225.00 and gave the company a “buy” rating in a report on Wednesday, July 26th. Moffett Nathanson reissued a “neutral” rating on shares of Netflix in a report on Tuesday, July 18th. Zacks Investment Research cut Netflix from a “strong-buy” rating to a “hold” rating in a report on Wednesday, July 19th. Finally, Vetr raised Netflix from a “strong sell” rating to a “sell” rating and set a $163.64 price objective for the company in a report on Thursday, July 27th. Three equities research analysts have rated the stock with a sell rating, fifteen have assigned a hold rating and twenty-seven have issued a buy rating to the stock. Netflix has an average rating of “Buy” and a consensus price target of $178.70.

The company has a market capitalization of $78.73 billion, a P/E ratio of 221.84 and a beta of 1.05. The stock has a 50-day moving average price of $175.15 and a 200 day moving average price of $158.87.

Netflix (NASDAQ:NFLX) last issued its earnings results on Monday, July 17th. The Internet television network reported $0.15 earnings per share for the quarter, missing the consensus estimate of $0.16 by ($0.01). The company had revenue of $2.79 billion for the quarter, compared to analysts’ expectations of $2.76 billion. Netflix had a net margin of 3.55% and a return on equity of 12.82%. The company’s revenue was up 32.3% compared to the same quarter last year. During the same quarter in the prior year, the company earned $0.09 earnings per share. Analysts predict that Netflix, Inc. will post $1.19 EPS for the current fiscal year.

In other Netflix news, CEO Reed Hastings sold 115,577 shares of the company’s stock in a transaction that occurred on Tuesday, June 20th. The stock was sold at an average price of $152.63, for a total transaction of $17,640,517.51. Following the completion of the transaction, the chief executive officer now owns 115,577 shares of the company’s stock, valued at approximately $17,640,517.51. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, Director Richard N. Barton sold 1,000 shares of the company’s stock in a transaction that occurred on Tuesday, June 27th. The shares were sold at an average price of $156.62, for a total value of $156,620.00. Following the transaction, the director now directly owns 8,012 shares of the company’s stock, valued at approximately $1,254,839.44. The disclosure for this sale can be found here. Insiders have sold a total of 349,435 shares of company stock valued at $59,221,491 over the last 90 days. 4.90% of the stock is currently owned by company insiders.

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the business. Bronfman E.L. Rothschild L.P. raised its position in Netflix by 0.8% during the 1st quarter. Bronfman E.L. Rothschild L.P. now owns 1,134 shares of the Internet television network’s stock valued at $168,000 after purchasing an additional 9 shares during the last quarter. Quadrant Capital Group LLC raised its position in Netflix by 0.6% during the 2nd quarter. Quadrant Capital Group LLC now owns 1,684 shares of the Internet television network’s stock valued at $229,000 after purchasing an additional 10 shares during the last quarter. Guardian Life Insurance Co. of America raised its position in Netflix by 0.7% during the 1st quarter. Guardian Life Insurance Co. of America now owns 1,655 shares of the Internet television network’s stock valued at $245,000 after purchasing an additional 11 shares during the last quarter. M Holdings Securities Inc. raised its position in Netflix by 0.5% during the 1st quarter. M Holdings Securities Inc. now owns 2,467 shares of the Internet television network’s stock valued at $365,000 after purchasing an additional 12 shares during the last quarter. Finally, Heritage Investors Management Corp raised its position in Netflix by 0.6% during the 2nd quarter. Heritage Investors Management Corp now owns 1,995 shares of the Internet television network’s stock valued at $298,000 after purchasing an additional 12 shares during the last quarter. 81.05% of the stock is owned by institutional investors and hedge funds.

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About Netflix

Netflix, Inc is a provider an Internet television network. The Company operates through three segments: Domestic streaming, International streaming and Domestic DVD. The Domestic streaming segment includes services that streams content to its members in the United States. The International streaming segment includes services that streams content to its members outside the United States.

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