ASV Holdings (NYSE: ASV) and Douglas Dynamics (NYSE:PLOW) are both small-cap industrials companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, dividends, valuation and earnings.

Analyst Recommendations

This is a summary of recent ratings for ASV Holdings and Douglas Dynamics, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASV Holdings 0 0 2 0 3.00
Douglas Dynamics 0 0 2 0 3.00

ASV Holdings presently has a consensus target price of $10.75, suggesting a potential upside of 35.22%. Douglas Dynamics has a consensus target price of $42.00, suggesting a potential upside of 15.23%. Given ASV Holdings’ higher possible upside, analysts plainly believe ASV Holdings is more favorable than Douglas Dynamics.

Insider & Institutional Ownership

89.4% of Douglas Dynamics shares are owned by institutional investors. 3.2% of Douglas Dynamics shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


This table compares ASV Holdings and Douglas Dynamics’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ASV Holdings 5.12% 11.75% 6.11%
Douglas Dynamics 6.16% 14.96% 4.82%


Douglas Dynamics pays an annual dividend of $0.96 per share and has a dividend yield of 2.6%. ASV Holdings does not pay a dividend. Douglas Dynamics pays out 76.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Douglas Dynamics has raised its dividend for 4 consecutive years.

Earnings & Valuation

This table compares ASV Holdings and Douglas Dynamics’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
ASV Holdings $110.31 million 0.71 $10.71 million N/A N/A
Douglas Dynamics $465.33 million 1.77 $86.94 million $1.26 28.93

Douglas Dynamics has higher revenue and earnings than ASV Holdings.


Douglas Dynamics beats ASV Holdings on 9 of the 13 factors compared between the two stocks.

About ASV Holdings

ASV Holdings, Inc. (ASV) is engaged in designing and manufacturing a range of compact track loader (CTL) and skid steer loader (SSL) equipment for construction, agricultural and forestry industries. The Company manufactures Posi-Track, rubber-tracked CTLs with multi-level suspension. CTLs are compact tracked vehicles with lift arms that functions in wet, muddy, snowy or harsh conditions and where there are slopes and grades, such as in a construction, agriculture or forestry environment. SSLs are wheeled vehicles with lift arms that can be outfitted with the same attachments as CTLs and can therefore be used in the same applications. The Company also serves as a private label original equipment manufacturer (OEM) for several manufacturers. It provides pre- and post-sale dealer support, after-sale technical support and replacement parts. The Company markets through a distribution network in North America, Australia and New Zealand under the ASV and Terex brands.

About Douglas Dynamics

Douglas Dynamics, Inc. is a manufacturer and up-fitter of commercial vehicle attachments and equipment. The Company’s portfolio includes snow and ice management attachments sold under the BLIZZARD, FISHER, HENDERSON, SNOWEX and WESTERN brands, turf care equipment under the TURFEX brand and industrial maintenance equipment under the SWEEPEX brand. The Company operates through two segments: Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment includes snow and ice management attachments sold under the FISHER, WESTERN, HENDERSON and SNOWEX brands. The Work Truck Solutions segment includes the up-fit of attachments and storage solutions for commercial work vehicles under the DEJANA brand and its related sub-brands. In its Work Truck Attachments segment, the Company offers a product line of snowplows, and sand and salt spreaders for light and heavy duty trucks. Its Work Truck Solutions products consist of truck and vehicle up-fits.

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