Trulia (NYSE: TRLA) and RE/MAX Holdings (NYSE:RMAX) are both financials companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, analyst recommendations, valuation, risk, dividends and institutional ownership.

Profitability

This table compares Trulia and RE/MAX Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Trulia -35.73% -26.12% -14.78%
RE/MAX Holdings 12.45% 79.94% 11.81%

Earnings and Valuation

This table compares Trulia and RE/MAX Holdings’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Trulia N/A N/A N/A N/A N/A
RE/MAX Holdings $187.03 million 5.79 $95.88 million $1.31 46.68

RE/MAX Holdings has higher revenue and earnings than Trulia.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Trulia and RE/MAX Holdings, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trulia 0 0 0 0 N/A
RE/MAX Holdings 2 3 1 0 1.83

RE/MAX Holdings has a consensus price target of $62.50, suggesting a potential upside of 2.21%. Given RE/MAX Holdings’ higher possible upside, analysts clearly believe RE/MAX Holdings is more favorable than Trulia.

Dividends

RE/MAX Holdings pays an annual dividend of $0.72 per share and has a dividend yield of 1.2%. Trulia does not pay a dividend. RE/MAX Holdings pays out 55.0% of its earnings in the form of a dividend. RE/MAX Holdings has raised its dividend for 2 consecutive years.

Summary

RE/MAX Holdings beats Trulia on 8 of the 9 factors compared between the two stocks.

About Trulia

Trulia, Inc. is a real estate search engine company. The Company’s marketplace, delivered through the web and mobile applications, gives consumers tools to research homes and neighborhoods and enables real estate professionals to market their listings and attract new clients. The Company also offers a suite of free and subscription products that provide real estate professionals with access to transaction-ready consumers and help them to grow and manage their online presence. For the year ended December 31, 2013, the Company had 38.8 million monthly unique visitors. As at December 31, 2013, the Company had more than 437,000 active real estate professionals in its Trulia marketplace and 157,000 active real estate professionals using its Market Leader software and services. Approximately 59,700 of these real estate professionals were paying subscribers (assuming 20% overlap between Trulia subscribers and Marker Leader’s premium subscribers).

About RE/MAX Holdings

RE/MAX Holdings, Inc. is a franchisor in the real estate industry, franchising real estate brokerages around the world under the RE/MAX brand and mortgage brokerages within the United States under the Motto Mortgage brand. The Company is a franchised business, with all of the RE/MAX branded brokerage office locations being operated by franchisees, including RE/MAX, LLC, which owns the RE/MAX brand, and sells franchises and franchising rights; Independent Regional Franchise Owner, which owns rights to sell brokerage franchises in a specified region; Franchisee (or Broker-Owner), which operates a RE/MAX-branded brokerage office, lists properties and recruits agents, and Agent (or Sales Associate), including branded independent contractors operating out of local franchise brokerage offices. Under Motto business, the Company operates as a mortgage brokerage franchisor. As a franchisor, the Company helps its Motto franchisees to establish independent mortgage brokerage companies.

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