XO Group (NYSE: XOXO) is one of 36 public companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its peers? We will compare XO Group to similar businesses based on the strength of its institutional ownership, earnings, analyst recommendations, valuation, risk, profitability and dividends.

Analyst Ratings

This is a summary of recent recommendations for XO Group and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
XO Group 0 2 3 0 2.60
XO Group Competitors 81 541 932 17 2.56

XO Group presently has a consensus target price of $20.15, suggesting a potential upside of 5.11%. As a group, “Advertising & Marketing” companies have a potential upside of 19.27%. Given XO Group’s peers higher probable upside, analysts clearly believe XO Group has less favorable growth aspects than its peers.

Insider and Institutional Ownership

83.6% of XO Group shares are held by institutional investors. Comparatively, 57.8% of shares of all “Advertising & Marketing” companies are held by institutional investors. 6.8% of XO Group shares are held by company insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Volatility & Risk

XO Group has a beta of 0.96, suggesting that its share price is 4% less volatile than the S&P 500. Comparatively, XO Group’s peers have a beta of 1.04, suggesting that their average share price is 4% more volatile than the S&P 500.

Profitability

This table compares XO Group and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
XO Group 4.55% 4.71% 3.89%
XO Group Competitors -6.57% -9.05% -2.81%

Earnings and Valuation

This table compares XO Group and its peers gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
XO Group $155.73 million $14.12 million 71.00
XO Group Competitors $1.13 billion $150.90 million 16.89

XO Group’s peers have higher revenue and earnings than XO Group. XO Group is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Summary

XO Group beats its peers on 7 of the 13 factors compared.

About XO Group

XO Group Inc. is engaged in providing content and marketing solutions, targeted advertising programs, transactions and merchandise. The Company’s multi-platform brands guide couples through transformative life stages from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring celebrations to life with entertainment vendors from GigMasters.com Incorporated (GigMasters). The Knot is the wedding resource and marketplace that engages, matches and connects couples. The Bump is a pregnancy and parenting brand, providing personalized information, content and tools. The Nest is a brand focused on nesters setting up homes and navigating their lives together. GigMasters is an event marketplace for finding and booking the entertainment and vendors for birthday parties, weddings, anniversaries and corporate events, among others. The Company’s product offerings include Online Media Advertising, Transactions, and Publishing and Other.

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