Gray Television (NYSE: GTN) is one of 31 public companies in the “Broadcasting” industry, but how does it contrast to its rivals? We will compare Gray Television to related companies based on the strength of its earnings, risk, valuation, institutional ownership, dividends, profitability and analyst recommendations.

Insider & Institutional Ownership

89.5% of Gray Television shares are owned by institutional investors. Comparatively, 52.4% of shares of all “Broadcasting” companies are owned by institutional investors. 12.0% of Gray Television shares are owned by company insiders. Comparatively, 13.3% of shares of all “Broadcasting” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Gray Television and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gray Television 13.38% 17.32% 3.12%
Gray Television Competitors -20.83% 10.86% 1.61%

Earnings & Valuation

This table compares Gray Television and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Gray Television $872.25 million $332.14 million 9.16
Gray Television Competitors $10.62 billion $3.19 billion 19.94

Gray Television’s rivals have higher revenue and earnings than Gray Television. Gray Television is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Gray Television and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gray Television 0 0 4 0 3.00
Gray Television Competitors 222 1027 2170 49 2.59

Gray Television presently has a consensus target price of $18.25, indicating a potential upside of 24.57%. As a group, “Broadcasting” companies have a potential upside of 24.24%. Given Gray Television’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Gray Television is more favorable than its rivals.

Risk and Volatility

Gray Television has a beta of 3.29, suggesting that its stock price is 229% more volatile than the S&P 500. Comparatively, Gray Television’s rivals have a beta of 1.54, suggesting that their average stock price is 54% more volatile than the S&P 500.

Summary

Gray Television beats its rivals on 8 of the 13 factors compared.

About Gray Television

Gray Television, Inc. is a television broadcast company. The Company owns and operates television stations and digital assets in various markets across the United States. As of February 21, 2017, the Company owned and/or operated television stations in 54 television markets broadcasting over 200 separate programming streams, including 37 affiliates of the CBS Network (CBS), 29 affiliates of the NBC Network (NBC), 20 affiliates of the ABC Network (ABC) and 15 affiliates of the FOX Network (FOX). In addition to a primary broadcast channel, each of its stations can also broadcast additional secondary digital channels within a market by utilizing the same bandwidth, but with different programming from the primary channel. The Company also broadcasts local news/weather channels in certain of its existing markets. Along with affiliations with ABC, CBS and FOX, the Company’s secondary channels are affiliated with various smaller networks and program services.

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