Criteo SA (NASDAQ: CRTO) is one of 37 public companies in the “Advertising & Marketing” industry, but how does it compare to its peers? We will compare Criteo SA to related companies based on the strength of its valuation, profitability, earnings, risk, institutional ownership, analyst recommendations and dividends.

Risk and Volatility

Criteo SA has a beta of 2.72, indicating that its stock price is 172% more volatile than the S&P 500. Comparatively, Criteo SA’s peers have a beta of 1.04, indicating that their average stock price is 4% more volatile than the S&P 500.


This table compares Criteo SA and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo SA 1.38% 3.45% 2.37%
Criteo SA Competitors -6.46% -9.37% -2.93%

Analyst Ratings

This is a breakdown of current recommendations for Criteo SA and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo SA 0 4 8 0 2.67
Criteo SA Competitors 81 542 935 17 2.56

Criteo SA presently has a consensus price target of $56.71, suggesting a potential upside of 34.70%. As a group, “Advertising & Marketing” companies have a potential upside of 19.50%. Given Criteo SA’s stronger consensus rating and higher possible upside, research analysts plainly believe Criteo SA is more favorable than its peers.

Earnings & Valuation

This table compares Criteo SA and its peers revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Criteo SA N/A N/A 38.98
Criteo SA Competitors $1.06 billion $143.80 million 17.00

Criteo SA’s peers have higher revenue and earnings than Criteo SA. Criteo SA is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Insider & Institutional Ownership

84.8% of Criteo SA shares are owned by institutional investors. Comparatively, 57.8% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 5.6% of Criteo SA shares are owned by insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


Criteo SA beats its peers on 9 of the 12 factors compared.

About Criteo SA

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

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