Vista Outdoor (NYSE: VSTO) and LCI Industries (NASDAQ:LCII) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their risk, profitability, dividends, analyst recommendations, earnings, institutional ownership and valuation.

Profitability

This table compares Vista Outdoor and LCI Industries’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vista Outdoor -11.55% 7.02% 3.07%
LCI Industries 7.33% 26.74% 18.11%

Analyst Ratings

This is a summary of current ratings and target prices for Vista Outdoor and LCI Industries, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vista Outdoor 0 6 5 0 2.45
LCI Industries 1 0 2 0 2.33

Vista Outdoor presently has a consensus price target of $28.35, indicating a potential upside of 22.62%. LCI Industries has a consensus price target of $111.00, indicating a potential upside of 3.02%. Given Vista Outdoor’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Vista Outdoor is more favorable than LCI Industries.

Insider & Institutional Ownership

96.5% of Vista Outdoor shares are held by institutional investors. 1.5% of Vista Outdoor shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation and Earnings

This table compares Vista Outdoor and LCI Industries’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Vista Outdoor $2.49 billion 0.53 $280.08 million ($4.91) -4.71
LCI Industries $1.86 billion 1.44 $260.20 million N/A N/A

Vista Outdoor has higher revenue and earnings than LCI Industries.

Summary

Vista Outdoor beats LCI Industries on 7 of the 12 factors compared between the two stocks.

Vista Outdoor Company Profile

Vista Outdoor Inc. is a designer, manufacturer and marketer of consumer products in the outdoor sports and recreation markets. The Company operates through two segments: Shooting Sports and Outdoor Products. Its Shooting Sports segment designs, develops, produces and sources ammunition and firearms for the hunting and sport shooting enthusiast markets, as well as ammunition for local law enforcement, the United States Government and international markets. Its Outdoor Products segment product lines include archery/hunting accessories, global eyewear and sport protection, golf, hydration products, optics, shooting accessories, tactical products and water sports. The Company serves the outdoor sports and recreation markets through a diverse portfolio of over 40 brands. It serves a range of end consumers, including outdoor enthusiasts, hunters and recreational shooters, athletes, as well as law enforcement and military professionals. It offers cooking solutions through Camp Chef brand.

LCI Industries Company Profile

LCI Industries, formerly Drew Industries Incorporated, through its subsidiary, Lippert Components, Inc. and its subsidiaries (LCI), supplies an array of components for the original equipment manufacturers (OEMs) of recreational vehicles (RVs) and adjacent industries. The Company’s segments include OEM Segment and Aftermarket Segment. The OEM Segment manufactures or distributes an array of components for the OEMs of RVs and adjacent industries, including buses; trailers used to haul boats, livestock, equipment and other cargo; pontoon boats; manufactured homes; modular housing, and mobile office units. The Aftermarket Segment supplies components to the related aftermarket channels of the RV and adjacent industries, primarily to retail dealers, wholesale distributors and service centers. The Aftermarket Segment also includes the sale of replacement glass and awnings to fulfill insurance claims.

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