Zacks Investment Research cut shares of Liberty Interactive Corporation (NASDAQ:QVCA) from a hold rating to a sell rating in a research report report published on Tuesday.

According to Zacks, “Liberty Interactive’s businesses remain susceptible to rapid technological changes. Persistent global economic crisis, foreign currency exchange rate risks and intense competition are other headwinds.  Recent global geo-political crisis may negatively affect the company. Notably, the home shopping and Internet retailing market place are getting more competitive day by day. Over the three months, the stock price declined 7% as against the industry's gain of 5.3%. We do not find any near-term driver for the company. However, Liberty Interactive's QVC division is expected to benefit from the surge in online sales and the deal to acquire HSN Inc. The merged entity will result in the third-largest online site. The major thrust is expected to come from the growing adoption of high-end smartphones in the U.S.”

A number of other equities research analysts have also issued reports on QVCA. Citigroup Inc. reduced their price target on Liberty Interactive Corporation from $28.00 to $27.00 and set a buy rating on the stock in a research report on Monday, August 14th. DA Davidson began coverage on Liberty Interactive Corporation in a research report on Wednesday, September 13th. They issued a buy rating and a $33.00 price target on the stock. ValuEngine raised Liberty Interactive Corporation from a hold rating to a buy rating in a research report on Monday, August 7th. BidaskClub raised Liberty Interactive Corporation from a buy rating to a strong-buy rating in a research report on Wednesday, June 28th. Finally, FBR & Co increased their price target on Liberty Interactive Corporation from $26.00 to $28.00 and gave the company an outperform rating in a research report on Friday, July 7th. One equities research analyst has rated the stock with a sell rating, two have assigned a hold rating and nine have issued a buy rating to the company. The stock has a consensus rating of Buy and an average price target of $29.11.

Liberty Interactive Corporation (NASDAQ:QVCA) opened at 23.76 on Tuesday. The stock has a market cap of $10.72 billion, a price-to-earnings ratio of 24.67 and a beta of 1.23. The firm has a 50-day moving average price of $22.52 and a 200 day moving average price of $22.42. Liberty Interactive Corporation has a 1-year low of $17.24 and a 1-year high of $26.00.

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In other news, Director Mark C. Vadon sold 481,558 shares of the stock in a transaction dated Wednesday, August 16th. The stock was sold at an average price of $22.00, for a total value of $10,594,276.00. Following the transaction, the director now owns 2,030,300 shares in the company, valued at approximately $44,666,600. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, Director Mark C. Vadon sold 296,131 shares of the stock in a transaction dated Monday, August 21st. The shares were sold at an average price of $21.12, for a total value of $6,254,286.72. Following the completion of the transaction, the director now owns 2,030,300 shares in the company, valued at approximately $42,879,936. The disclosure for this sale can be found here. In the last quarter, insiders sold 2,342,522 shares of company stock worth $51,226,271. Company insiders own 10.68% of the company’s stock.

Several institutional investors and hedge funds have recently added to or reduced their stakes in the company. Global X Management Co. LLC increased its holdings in shares of Liberty Interactive Corporation by 1.1% in the 2nd quarter. Global X Management Co. LLC now owns 6,036 shares of the company’s stock valued at $148,000 after acquiring an additional 67 shares during the last quarter. Comerica Bank increased its holdings in shares of Liberty Interactive Corporation by 0.3% in the 1st quarter. Comerica Bank now owns 22,510 shares of the company’s stock valued at $481,000 after acquiring an additional 72 shares during the last quarter. Capstone Asset Management Co. increased its holdings in shares of Liberty Interactive Corporation by 0.8% in the 2nd quarter. Capstone Asset Management Co. now owns 11,378 shares of the company’s stock valued at $279,000 after acquiring an additional 90 shares during the last quarter. Financial Architects Inc increased its holdings in shares of Liberty Interactive Corporation by 2.3% in the 2nd quarter. Financial Architects Inc now owns 7,269 shares of the company’s stock valued at $179,000 after acquiring an additional 162 shares during the last quarter. Finally, Waldron LP increased its holdings in shares of Liberty Interactive Corporation by 1.2% in the 1st quarter. Waldron LP now owns 24,920 shares of the company’s stock valued at $498,000 after acquiring an additional 295 shares during the last quarter. Institutional investors and hedge funds own 88.91% of the company’s stock.

About Liberty Interactive Corporation

Liberty Interactive Corporation owns interests in subsidiaries and other companies, which are primarily engaged in the video and online commerce industries. Through its subsidiaries and affiliates, the Company operates in North America, Europe and Asia. Its principal businesses and assets include its subsidiaries QVC, Inc (QVC), zulily, llc (zulily) and and Evite, Inc (Evite).

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