Autohome (NYSE: ATHM) and Youku Tudou (NASDAQ:YOKU) are both computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, risk, profitability, analyst recommendations and dividends.

Insider & Institutional Ownership

40.1% of Autohome shares are owned by institutional investors. 5.7% of Autohome shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of current recommendations and price targets for Autohome and Youku Tudou, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Autohome 0 0 4 0 3.00
Youku Tudou 0 0 0 0 N/A

Autohome currently has a consensus target price of $58.33, suggesting a potential downside of 9.10%. Given Autohome’s higher probable upside, equities analysts clearly believe Autohome is more favorable than Youku Tudou.

Valuation and Earnings

This table compares Autohome and Youku Tudou’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Autohome $968.59 million 7.69 $235.96 million $1.87 34.32
Youku Tudou N/A N/A N/A N/A N/A

Autohome has higher revenue and earnings than Youku Tudou.

Profitability

This table compares Autohome and Youku Tudou’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Autohome 23.17% 22.64% 15.55%
Youku Tudou -23.48% -12.96% -9.88%

Summary

Autohome beats Youku Tudou on 8 of the 8 factors compared between the two stocks.

Autohome Company Profile

Autohome Inc. is an online destination for automobile consumers in China. The Company is engaged in the provision of online advertising and dealer subscription services in the People’s Republic of China (PRC). The Company, through its Websites, autohome.com.cn and che168.com, and mobile applications, delivers content to automobile buyers and owners. These services are offered to automakers and dealers, and advertising agencies that represent automakers and dealers in the automobile industry. The Company’s autohome.com.cn targets automobile consumers with a focus on new automobiles. The Company’s professionally produced content is created by editorial team and includes automobile-related articles and reviews, pricing trends in various local markets, and photos and video clips. Its database also includes new and used automobile listings and promotional information. Its dealer subscription services allow dealers to market their inventory and services through its Websites.

Youku Tudou Company Profile

Youku Tudou Inc. is an Internet television company in the People’s Republic of China. The Company’s Youku and Tudou platforms enable users to search, view and share video content across multiple devices. Its monthly visitors from home and office personal computer (PC) users numbered approximately 256 million and 169 million for Youku platform and Tudou platform, respectively. Through its Youku and Tudou platforms, it has built an online video content library. The videos accessible on its two platforms are produced content, such as television serial dramas, movies, variety shows, current events reports and music videos. The remaining content consists of user-generated content and in-house productions. The Company licenses professionally produced video content at fixed rates for a specified term. The terms of its licenses vary depending on the type of content and producer, though the terms for television serial dramas and movies range from six months to ten years.

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