Trulia (NYSE: TRLA) and Jones Lang LaSalle (NYSE:JLL) are both financials companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, earnings, institutional ownership, risk, profitability and valuation.

Profitability

This table compares Trulia and Jones Lang LaSalle’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Trulia -35.73% -26.12% -14.78%
Jones Lang LaSalle 4.14% 12.04% 4.67%

Valuation and Earnings

This table compares Trulia and Jones Lang LaSalle’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Trulia N/A N/A N/A N/A N/A
Jones Lang LaSalle $7.31 billion 0.76 $651.60 million $6.62 18.43

Jones Lang LaSalle has higher revenue and earnings than Trulia.

Dividends

Jones Lang LaSalle pays an annual dividend of $0.70 per share and has a dividend yield of 0.6%. Trulia does not pay a dividend. Jones Lang LaSalle pays out 10.6% of its earnings in the form of a dividend. Trulia has increased its dividend for 6 consecutive years.

Institutional and Insider Ownership

90.3% of Jones Lang LaSalle shares are owned by institutional investors. 0.7% of Jones Lang LaSalle shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Trulia and Jones Lang LaSalle, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Trulia 0 0 0 0 N/A
Jones Lang LaSalle 0 2 4 0 2.67

Jones Lang LaSalle has a consensus target price of $131.80, indicating a potential upside of 8.01%. Given Jones Lang LaSalle’s higher possible upside, analysts clearly believe Jones Lang LaSalle is more favorable than Trulia.

Summary

Jones Lang LaSalle beats Trulia on 9 of the 11 factors compared between the two stocks.

Trulia Company Profile

Trulia, Inc. is a real estate search engine company. The Company’s marketplace, delivered through the web and mobile applications, gives consumers tools to research homes and neighborhoods and enables real estate professionals to market their listings and attract new clients. The Company also offers a suite of free and subscription products that provide real estate professionals with access to transaction-ready consumers and help them to grow and manage their online presence. For the year ended December 31, 2013, the Company had 38.8 million monthly unique visitors. As at December 31, 2013, the Company had more than 437,000 active real estate professionals in its Trulia marketplace and 157,000 active real estate professionals using its Market Leader software and services. Approximately 59,700 of these real estate professionals were paying subscribers (assuming 20% overlap between Trulia subscribers and Marker Leader’s premium subscribers).

Jones Lang LaSalle Company Profile

Jones Lang LaSalle Incorporated (JLL) is a financial and professional services company specializing in real estate. The Company operates through four business segments: Americas; Europe, Middle East and Africa (EMEA); Asia Pacific, and LaSalle. It offers integrated services on a local, regional and global basis to owner, occupier, investor and developer clients. It delivers various real estate services (RES) across three geographic business segments: the Americas, EMEA and Asia Pacific. Its RES is organized into five product categories: leasing; capital markets and hotels; property and facility management; project and development services, and advisory, consulting and other services. LaSalle offers clients with real estate investment products and services, such as private investments in multiple real estate property types, including office, industrial, healthcare and multifamily residential. LaSalle enables clients to invest in separate accounts focused on public real estate equities.

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