CafePress (NASDAQ: PRSS) and eBay (NASDAQ:EBAY) are both computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability and risk.

Analyst Recommendations

This is a summary of current ratings and target prices for CafePress and eBay, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CafePress 0 1 0 0 2.00
eBay 2 18 16 0 2.39

CafePress currently has a consensus price target of $3.50, indicating a potential upside of 73.27%. eBay has a consensus price target of $37.59, indicating a potential downside of 1.83%. Given CafePress’ higher probable upside, analysts clearly believe CafePress is more favorable than eBay.

Insider & Institutional Ownership

10.8% of CafePress shares are held by institutional investors. Comparatively, 84.8% of eBay shares are held by institutional investors. 28.8% of CafePress shares are held by company insiders. Comparatively, 6.8% of eBay shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Volatility & Risk

CafePress has a beta of 0.87, indicating that its share price is 13% less volatile than the S&P 500. Comparatively, eBay has a beta of 1.34, indicating that its share price is 34% more volatile than the S&P 500.


This table compares CafePress and eBay’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CafePress -7.11% -14.00% -10.78%
eBay 80.93% 17.50% 7.32%

Earnings & Valuation

This table compares CafePress and eBay’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
CafePress $99.53 million 0.34 -$1.14 million ($0.42) -4.81
eBay $9.16 billion 4.47 $2.88 billion $6.62 5.78

eBay has higher revenue and earnings than CafePress. CafePress is trading at a lower price-to-earnings ratio than eBay, indicating that it is currently the more affordable of the two stocks.


eBay beats CafePress on 11 of the 13 factors compared between the two stocks.

About CafePress

CafePress Inc. is an online retailer of personalized products offering various gifts and accessories, including t-shirts and apparel, mugs and drinkware, and home goods, such as custom shower curtains and bed coverings. The Company conducts its business on its primary United States-based domain,, and also operates CafePress branded Websites for the markets in the United Kingdom, Canada and Australia. It also sells CafePress branded products through other online retail partners. Its products are customized with designs contributed through various means, including crowd-sourced user generated content, stock art licenses and licensed content relationships with entertainment companies and brands. Its facility in Louisville, Kentucky has technology and manufacturing processes that enables it to provide customized products that are individually built to order. The Company’s processes enable it to produce a range of merchandise.

About eBay

eBay Inc. (eBay) is a commerce company, which operates through its Marketplace, StubHub and Classifieds platforms. The Company connects buyers and sellers around the world. Its platforms enable sellers around the world to organize and offer their inventory for sale, and buyers to find and purchase it. Its platforms are accessible through an online experience (desktop and laptop computers), from mobile devices (smartphones and tablets) and by application programming interface (API) (platform access for third-party software developers). The Company’s Marketplace platforms include its online marketplace located at, localized counterparts and the eBay mobile applications. The Company’s StubHub platforms include its online ticket platform located at, the StubHub mobile applications and Ticketbis. The Company’s Classifieds platforms include a collection of brands, such as, Kijiji, Gumtree, Marktplaats, eBay Kleinanzeigen and others.

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