News stories about Harley-Davidson (NYSE:HOG) have trended somewhat positive this week, according to Accern Sentiment Analysis. The research firm ranks the sentiment of media coverage by monitoring more than twenty million news and blog sources. Accern ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. Harley-Davidson earned a daily sentiment score of 0.14 on Accern’s scale. Accern also assigned news headlines about the company an impact score of 45.8237162788843 out of 100, meaning that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the next few days.

These are some of the news headlines that may have effected Accern Sentiment Analysis’s analysis:

Harley-Davidson (HOG) opened at 48.24 on Friday. Harley-Davidson has a 12-month low of $45.53 and a 12-month high of $63.40. The stock has a 50 day moving average price of $47.57 and a 200-day moving average price of $53.55. The stock has a market capitalization of $8.41 billion, a PE ratio of 14.13 and a beta of 0.86.

Harley-Davidson (NYSE:HOG) last released its quarterly earnings results on Tuesday, July 18th. The company reported $1.48 EPS for the quarter, beating analysts’ consensus estimates of $1.38 by $0.10. The business had revenue of $1.58 billion during the quarter, compared to analyst estimates of $1.60 billion. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. Harley-Davidson’s quarterly revenue was down 5.6% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.55 EPS. On average, equities analysts anticipate that Harley-Davidson will post $3.39 earnings per share for the current fiscal year.

The firm also recently declared a quarterly dividend, which was paid on Friday, September 22nd. Shareholders of record on Tuesday, September 12th were given a dividend of $0.365 per share. This represents a $1.46 dividend on an annualized basis and a yield of 3.03%. The ex-dividend date was Monday, September 11th. Harley-Davidson’s payout ratio is 42.44%.

A number of research firms recently issued reports on HOG. UBS AG reiterated a “neutral” rating and set a $57.00 price objective on shares of Harley-Davidson in a research note on Tuesday, June 13th. ValuEngine lowered Harley-Davidson from a “buy” rating to a “hold” rating in a research note on Tuesday, August 1st. BidaskClub lowered Harley-Davidson from a “hold” rating to a “sell” rating in a research note on Wednesday, July 12th. Morgan Stanley decreased their price objective on Harley-Davidson from $59.00 to $54.00 and set an “overweight” rating on the stock in a research note on Monday, August 14th. Finally, Stifel Nicolaus decreased their price objective on Harley-Davidson from $61.00 to $55.00 and set a “hold” rating on the stock in a research note on Friday, July 14th. Two equities research analysts have rated the stock with a sell rating, twenty have issued a hold rating and four have given a buy rating to the stock. The stock presently has an average rating of “Hold” and a consensus target price of $53.94.

COPYRIGHT VIOLATION WARNING: “Harley-Davidson (HOG) Receives Media Impact Score of 0.14” was reported by Daily Political and is owned by of Daily Political. If you are reading this piece of content on another site, it was stolen and reposted in violation of United States & international trademark and copyright laws. The original version of this piece of content can be read at

In other Harley-Davidson news, insider Lawrence G. Hund sold 15,013 shares of the company’s stock in a transaction that occurred on Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total transaction of $708,313.34. Following the completion of the transaction, the insider now owns 23,673 shares of the company’s stock, valued at approximately $1,116,892.14. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Corporate insiders own 0.70% of the company’s stock.

About Harley-Davidson

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

Insider Buying and Selling by Quarter for Harley-Davidson (NYSE:HOG)

Receive News & Ratings for Harley-Davidson Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Harley-Davidson Inc. and related companies with's FREE daily email newsletter.