Criteo (NASDAQ: CRTO) is one of 37 publicly-traded companies in the “Advertising & Marketing” industry, but how does it compare to its rivals? We will compare Criteo to related businesses based on the strength of its analyst recommendations, profitability, earnings, institutional ownership, valuation, dividends and risk.

Volatility and Risk

Criteo has a beta of 2.72, meaning that its share price is 172% more volatile than the S&P 500. Comparatively, Criteo’s rivals have a beta of 1.04, meaning that their average share price is 4% more volatile than the S&P 500.

Insider and Institutional Ownership

84.8% of Criteo shares are held by institutional investors. Comparatively, 57.8% of shares of all “Advertising & Marketing” companies are held by institutional investors. 5.6% of Criteo shares are held by company insiders. Comparatively, 21.0% of shares of all “Advertising & Marketing” companies are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Criteo and its rivals gross revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Criteo N/A N/A 39.60
Criteo Competitors $1.06 billion $143.89 million 17.15

Criteo’s rivals have higher revenue and earnings than Criteo. Criteo is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.


This table compares Criteo and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Criteo 3.48% 13.94% 7.74%
Criteo Competitors -6.40% -9.08% -2.78%

Analyst Ratings

This is a summary of recent ratings and recommmendations for Criteo and its rivals, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Criteo 0 4 8 0 2.67
Criteo Competitors 81 542 936 17 2.56

Criteo currently has a consensus price target of $56.71, suggesting a potential upside of 32.59%. As a group, “Advertising & Marketing” companies have a potential upside of 19.29%. Given Criteo’s stronger consensus rating and higher possible upside, equities analysts plainly believe Criteo is more favorable than its rivals.


Criteo beats its rivals on 8 of the 11 factors compared.

Criteo Company Profile

Criteo SA is a France-based company specializing in digital performance marketing. Its solution consists of the Criteo Engine, the Company’s data assets, access to inventory, and its advertiser and publisher platforms. The Criteo Engine consists of various machine learning algorithms, such as prediction, recommendation, bidding and creative algorithms and the global hardware and software infrastructure. The Criteo Engine delivers advertisements through multiple marketing channels and formats, including display advertising banners, native advertising banners and marketing messages delivered to opt-in e-mail addresses. Advertisements are delivered on all devices and screens, including Web browsers on desktops and laptops, mobile Web browsers on smartphones and tablets, as well as mobile applications. It operates in approximately 90 countries through a network of over 30 international offices located in Europe, the Americas and the Asia-Pacific region. It operates through HookLogic Inc.

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