Revlon (NYSE: REV) and Nautilus Group, Inc. (The) (NYSE:NLS) are both small-cap consumer staples companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, profitability, valuation, institutional ownership, earnings, dividends and risk.

Analyst Recommendations

This is a summary of recent ratings and price targets for Revlon and Nautilus Group, Inc. (The), as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Revlon 0 1 0 0 2.00
Nautilus Group, Inc. (The) 0 0 6 0 3.00

Revlon currently has a consensus price target of $16.00, indicating a potential downside of 34.83%. Nautilus Group, Inc. (The) has a consensus price target of $22.67, indicating a potential upside of 34.12%. Given Nautilus Group, Inc. (The)’s stronger consensus rating and higher possible upside, analysts clearly believe Nautilus Group, Inc. (The) is more favorable than Revlon.

Risk & Volatility

Revlon has a beta of 0.64, indicating that its stock price is 36% less volatile than the S&P 500. Comparatively, Nautilus Group, Inc. (The) has a beta of 2.15, indicating that its stock price is 115% more volatile than the S&P 500.

Earnings and Valuation

This table compares Revlon and Nautilus Group, Inc. (The)’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Revlon $2.65 billion 0.49 $293.10 million ($2.20) -11.16
Nautilus Group, Inc. (The) $396.86 million 1.31 $52.78 million $0.92 18.37

Revlon has higher revenue and earnings than Nautilus Group, Inc. (The). Revlon is trading at a lower price-to-earnings ratio than Nautilus Group, Inc. (The), indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Revlon and Nautilus Group, Inc. (The)’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Revlon -4.35% -3.09% 0.63%
Nautilus Group, Inc. (The) 7.25% 17.22% 8.93%

Insider & Institutional Ownership

14.0% of Revlon shares are owned by institutional investors. Comparatively, 97.5% of Nautilus Group, Inc. (The) shares are owned by institutional investors. 78.0% of Revlon shares are owned by company insiders. Comparatively, 3.7% of Nautilus Group, Inc. (The) shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Nautilus Group, Inc. (The) beats Revlon on 10 of the 13 factors compared between the two stocks.

About Revlon

Revlon, Inc. manufactures, markets and sells around the world a range of beauty and personal care products, including color cosmetics, hair color, hair care and hair treatments, as well as beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products. The Company operates through four segments: Consumer, which includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products; Professional, which includes a line of products sold to hair and nail salons, and professional salon distributors, including hair color, shampoos, conditioners, styling products, nail polishes and nail enhancements; Elizabeth Arden, which include Elizabeth Arden, which produces skin care, color cosmetics and fragrances under the Elizabeth Arden brand and Other, which includes the distribution of prestige, designer and celebrity fragrances, cosmetics and skincare products.

About Nautilus Group, Inc. (The)

Nautilus, Inc. is a consumer fitness products company. The Company operates through two segments: Direct and Retail. Its principal business activities include designing, developing, sourcing and marketing of cardio and strength fitness products and related accessories for consumer use, primarily in the United States and Canada, but also in international markets outside North America. The Direct business offers products directly to consumers through television advertising, catalogs and the Internet. In its Direct business, the Company markets and sells its products, principally Bowflex cardio and strength products, directly to consumers. The Retail business offers its products through a network of independent retail companies and specialty retailers with stores and Websites located in the United States and internationally. In its Retail business, the Company markets and sells a line of consumer fitness equipment under the Nautilus, Octane Fitness, Schwinn, Universal and Bowflex brands.

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