Phoenix New Media Limited (NYSE: FENG) is one of 32 publicly-traded companies in the “Broadcasting” industry, but how does it contrast to its rivals? We will compare Phoenix New Media Limited to similar businesses based on the strength of its profitability, dividends, risk, analyst recommendations, earnings, valuation and institutional ownership.

Earnings and Valuation

This table compares Phoenix New Media Limited and its rivals revenue, earnings per share and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Phoenix New Media Limited $223.49 million $11.30 million 45.93
Phoenix New Media Limited Competitors $10.65 billion $3.19 billion 19.43

Phoenix New Media Limited’s rivals have higher revenue and earnings than Phoenix New Media Limited. Phoenix New Media Limited is trading at a higher price-to-earnings ratio than its rivals, indicating that it is currently more expensive than other companies in its industry.

Volatility and Risk

Phoenix New Media Limited has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500. Comparatively, Phoenix New Media Limited’s rivals have a beta of 1.52, meaning that their average stock price is 52% more volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Phoenix New Media Limited and its rivals, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Phoenix New Media Limited 0 0 0 0 N/A
Phoenix New Media Limited Competitors 193 959 2153 43 2.61

As a group, “Broadcasting” companies have a potential upside of 23.83%. Given Phoenix New Media Limited’s rivals higher possible upside, analysts plainly believe Phoenix New Media Limited has less favorable growth aspects than its rivals.

Profitability

This table compares Phoenix New Media Limited and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Phoenix New Media Limited 4.39% 3.00% 2.06%
Phoenix New Media Limited Competitors -21.34% 11.52% 1.96%

Institutional & Insider Ownership

12.3% of Phoenix New Media Limited shares are held by institutional investors. Comparatively, 54.8% of shares of all “Broadcasting” companies are held by institutional investors. 14.5% of shares of all “Broadcasting” companies are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Summary

Phoenix New Media Limited rivals beat Phoenix New Media Limited on 7 of the 10 factors compared.

About Phoenix New Media Limited

Phoenix New Media Limited is a media company providing content on an integrated platform across Internet, mobile and television channels in China. The Company enables consumers to access professional news and other information, and upload text and images (UGC) on the Internet and through their mobile devices. It also transmits its UGC and in-house produced content to television viewers primarily through Phoenix TV. In addition to professionally produced content, content from Phoenix TV and its in-house produced content, the Company allows its users to UGC to its Websites and mobile applications. It operates in two segments: net advertising services and paid services. It provides its content and services through channels, including ifeng.com channel, video channel and mobile channel, and also transmits its content to television viewers, primarily through Phoenix TV. Together, these channels form a single converged platform providing integrated text, image and video content.

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