Financial Survey: Social Reality (SCRI) and Rocket Fuel (FUEL)
Social Reality (OTCMKTS: SCRI) and Rocket Fuel (NASDAQ:FUEL) are both cyclical consumer goods & services companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitability, institutional ownership, risk, analyst recommendations and earnings.
Insider & Institutional Ownership
40.4% of Rocket Fuel shares are owned by institutional investors. 34.9% of Rocket Fuel shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Earnings & Valuation
This table compares Social Reality and Rocket Fuel’s top-line revenue, earnings per share and valuation.
|Gross Revenue||Price/Sales Ratio||EBITDA||Earnings Per Share||Price/Earnings Ratio|
|Rocket Fuel||$420.47 million||0.29||-$16.55 million||($1.50)||-1.73|
Social Reality has higher revenue, but lower earnings than Rocket Fuel.
This is a summary of recent ratings for Social Reality and Rocket Fuel, as reported by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
Social Reality presently has a consensus target price of $5.00, suggesting a potential upside of 284.62%. Rocket Fuel has a consensus target price of $3.65, suggesting a potential upside of 40.38%. Given Social Reality’s stronger consensus rating and higher probable upside, equities analysts clearly believe Social Reality is more favorable than Rocket Fuel.
This table compares Social Reality and Rocket Fuel’s net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
Social Reality beats Rocket Fuel on 5 of the 8 factors compared between the two stocks.
About Social Reality
Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.
About Rocket Fuel
Rocket Fuel Inc. is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform. The integrated platform is designed to deliver and optimize media spend to engage, upsell and retarget consumers across addressable channels, including display, mobile and video, and across addressable devices, such as tablets, set top boxes, television and mobile phones. It offers Programmatic Marketing Platform as a managed service, which it operate on behalf of its customers, and as a self-service platform operated by its customers or their agencies directly.
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