Shares of Groupon, Inc. (NASDAQ:GRPN) were up 5.3% during mid-day trading on Tuesday . The company traded as high as $4.96 and last traded at $4.95. Approximately 6,623,226 shares traded hands during trading, a decline of 2% from the average daily volume of 6,755,740 shares. The stock had previously closed at $4.70.

A number of analysts have recently issued reports on GRPN shares. B. Riley restated a “buy” rating and set a $5.50 target price on shares of Groupon in a research note on Thursday, August 3rd. Cowen and Company upgraded shares of Groupon from an “underperform” rating to a “market perform” rating and lifted their price objective for the stock from $2.90 to $5.38 in a research note on Monday. Jefferies Group LLC reiterated a “hold” rating and issued a $4.00 price objective on shares of Groupon in a research note on Thursday. DA Davidson initiated coverage on shares of Groupon in a research note on Friday, September 22nd. They issued a “buy” rating and a $5.00 price objective for the company. Finally, Morgan Stanley reiterated an “underweight” rating and issued a $3.20 price objective (down previously from $3.50) on shares of Groupon in a research note on Wednesday, July 26th. Six research analysts have rated the stock with a sell rating, nine have issued a hold rating and eight have issued a buy rating to the company. The stock presently has an average rating of “Hold” and an average target price of $4.77.

The firm has a 50-day moving average of $4.68 and a 200-day moving average of $3.91. The firm’s market cap is $2.78 billion.

Groupon (NASDAQ:GRPN) last announced its quarterly earnings data on Wednesday, August 2nd. The coupon company reported $0.02 EPS for the quarter, beating the consensus estimate of ($0.04) by $0.06. The business had revenue of $662.60 million during the quarter, compared to analyst estimates of $668.84 million. Groupon had a negative return on equity of 13.08% and a negative net margin of 4.16%. The company’s revenue for the quarter was down 8.5% on a year-over-year basis. During the same quarter last year, the firm posted ($0.01) earnings per share. Analysts forecast that Groupon, Inc. will post $0.12 EPS for the current year.

In other news, insider James Sullivan sold 25,000 shares of Groupon stock in a transaction dated Thursday, September 28th. The stock was sold at an average price of $4.90, for a total value of $122,500.00. Following the completion of the transaction, the insider now owns 353,524 shares of the company’s stock, valued at approximately $1,732,267.60. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, CAO Brian Stevens sold 10,000 shares of Groupon stock in a transaction dated Thursday, August 24th. The stock was sold at an average price of $4.04, for a total value of $40,400.00. Following the completion of the transaction, the chief accounting officer now directly owns 215,696 shares of the company’s stock, valued at approximately $871,411.84. The disclosure for this sale can be found here. In the last ninety days, insiders sold 2,872,719 shares of company stock valued at $12,375,267. 23.40% of the stock is owned by insiders.

A number of large investors have recently modified their holdings of GRPN. Wells Fargo & Company MN raised its position in Groupon by 177.5% in the 1st quarter. Wells Fargo & Company MN now owns 510,797 shares of the coupon company’s stock worth $2,008,000 after buying an additional 326,756 shares during the last quarter. Bank of New York Mellon Corp raised its position in Groupon by 5.5% in the 1st quarter. Bank of New York Mellon Corp now owns 1,424,065 shares of the coupon company’s stock worth $5,596,000 after buying an additional 74,298 shares during the last quarter. UBS Asset Management Americas Inc. raised its position in Groupon by 21.3% in the 1st quarter. UBS Asset Management Americas Inc. now owns 294,562 shares of the coupon company’s stock worth $1,158,000 after buying an additional 51,657 shares during the last quarter. Karp Capital Management Corp purchased a new position in Groupon in the 1st quarter worth about $108,000. Finally, Raymond James Financial Services Advisors Inc. raised its position in Groupon by 16.5% in the 1st quarter. Raymond James Financial Services Advisors Inc. now owns 51,080 shares of the coupon company’s stock worth $201,000 after buying an additional 7,253 shares during the last quarter. 56.08% of the stock is owned by institutional investors and hedge funds.

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About Groupon

Groupon, Inc operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World).

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