Zacks Investment Research upgraded shares of Baozun Inc. (NASDAQ:BZUN) from a sell rating to a buy rating in a report published on Tuesday morning. The brokerage currently has $37.00 target price on the technology company’s stock.

According to Zacks, “Baozun Inc. offers digital and e-commerce service primarily in China. The Company’s services include website design, development and hosting, information technology infrastructure, customer service, warehousing and logistics services as well as digital marketing. Baozun Inc. is based in SHANGHAI, China. “

Several other research firms also recently commented on BZUN. Vetr downgraded shares of Baozun from a hold rating to a sell rating and set a $35.58 price objective for the company. in a research note on Wednesday, September 13th. BidaskClub upgraded shares of Baozun from a buy rating to a strong-buy rating in a research note on Friday, August 11th. Finally, Bank of America Corporation lifted their price objective on shares of Baozun from $26.00 to $36.00 and gave the stock a buy rating in a research note on Friday, July 21st. One investment analyst has rated the stock with a hold rating, three have issued a buy rating and two have assigned a strong buy rating to the company. Baozun currently has an average rating of Buy and a consensus target price of $36.54.

Baozun (BZUN) traded up 4.51% during trading on Tuesday, hitting $31.52. The stock had a trading volume of 2,894,849 shares. The stock has a market cap of $1.71 billion, a price-to-earnings ratio of 97.59 and a beta of 4.74. Baozun has a 12 month low of $10.87 and a 12 month high of $40.65. The firm has a 50 day moving average of $35.02 and a 200-day moving average of $35.02.

Baozun (NASDAQ:BZUN) last posted its quarterly earnings data on Monday, August 21st. The technology company reported $0.08 EPS for the quarter, missing the Thomson Reuters’ consensus estimate of $0.09 by ($0.01). Baozun had a return on equity of 9.19% and a net margin of 3.26%. The company had revenue of $131.04 million for the quarter. Equities analysts predict that Baozun will post $0.68 earnings per share for the current year.

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A number of hedge funds and other institutional investors have recently bought and sold shares of the stock. Global X Management Co. LLC lifted its position in Baozun by 1.6% during the second quarter. Global X Management Co. LLC now owns 6,759 shares of the technology company’s stock valued at $150,000 after purchasing an additional 105 shares during the period. Veritable L.P. increased its holdings in Baozun by 1.1% in the second quarter. Veritable L.P. now owns 38,400 shares of the technology company’s stock valued at $851,000 after buying an additional 400 shares in the last quarter. Public Employees Retirement System of Ohio increased its holdings in Baozun by 18.5% in the second quarter. Public Employees Retirement System of Ohio now owns 7,700 shares of the technology company’s stock valued at $171,000 after buying an additional 1,200 shares in the last quarter. Citigroup Inc. increased its holdings in Baozun by 29.3% in the second quarter. Citigroup Inc. now owns 5,781 shares of the technology company’s stock valued at $128,000 after buying an additional 1,311 shares in the last quarter. Finally, Sei Investments Co. increased its holdings in Baozun by 24.3% in the first quarter. Sei Investments Co. now owns 7,024 shares of the technology company’s stock valued at $105,000 after buying an additional 1,373 shares in the last quarter. Institutional investors own 33.69% of the company’s stock.

About Baozun

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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