Okta (NASDAQ: OKTA) and Gridsum Holding (NASDAQ:GSUM) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, analyst recommendations, institutional ownership, valuation, earnings and profitability.


This table compares Okta and Gridsum Holding’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Okta N/A N/A N/A
Gridsum Holding -26.87% -16.80% -10.15%

Analyst Recommendations

This is a summary of current recommendations for Okta and Gridsum Holding, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Okta 0 3 6 0 2.67
Gridsum Holding 0 0 0 0 N/A

Okta presently has a consensus price target of $32.67, indicating a potential upside of 14.62%. Given Okta’s higher possible upside, analysts clearly believe Okta is more favorable than Gridsum Holding.

Valuation & Earnings

This table compares Okta and Gridsum Holding’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Okta $160.32 million 16.99 -$83.50 million N/A N/A
Gridsum Holding $57.65 million 3.92 -$9.74 million ($0.90) -9.98

Gridsum Holding has higher revenue, but lower earnings than Okta.

Institutional and Insider Ownership

13.0% of Okta shares are held by institutional investors. Comparatively, 30.4% of Gridsum Holding shares are held by institutional investors. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.


Okta beats Gridsum Holding on 7 of the 9 factors compared between the two stocks.

Okta Company Profile

Okta, Inc. is a United States-based independent provider of identity for the enterprise. The Company’s Okta Identity Cloud connects and protects employees. It also connects enterprises to their partners, suppliers and customers. The Company offers products, such as Okta information technology (IT) Products and Okta for Developers. Its Okta IT Products include Single Sign-On, Mobility Management, Adaptive Multi-Factor Authentication, Lifecycle Management and Universal Directory. The Okta for Developers include Complete Authentication, User Management, Application Programming Interface (API) Access Management and Developer Tools. The Company offers solutions, such as access applications across multiple domains; cloud applications on mobile devices; connecting to distributor and supplier identities; employee single sign-on (SSO) to applications; employee system of record; secure customer identity management; secure infrastructure and services, and mobile device lifecycle automation.

Gridsum Holding Company Profile

Gridsum Holding Inc. is a holding company. The Company provides data analysis software for multinational and domestic enterprises, and government agencies in China. The Company’s technology, the Gridsum Big Data Platform performs multi-dimensional correlation analysis and analyzes real-time events. The Company offers various types of solutions and technologies. The Company’s software products are designed for a range of commercial and governmental applications. The Company’s products focus on digital marketing analytics and automation solutions. The Company offers Web analytics solutions based on data warehouse technology to build solutions on a distributed data warehouse architecture, using the open-source Hadoop framework. The Company delivers its solutions as cloud-based software-as-a-service (SaaS) offerings that manage information technology (IT) support costs by outsourcing hardware and software maintenance and support.

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