BlackBerry Limited (NYSE: BB) and Vodafone Group PLC (NASDAQ:VOD) are both mid-cap computer and technology companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, institutional ownership, valuation, profitability, risk, analyst recommendations and dividends.

Analyst Ratings

This is a breakdown of recent recommendations for BlackBerry Limited and Vodafone Group PLC, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
BlackBerry Limited 3 10 4 0 2.06
Vodafone Group PLC 1 4 4 1 2.50

BlackBerry Limited currently has a consensus price target of $9.54, indicating a potential downside of 11.79%. Vodafone Group PLC has a consensus price target of $31.52, indicating a potential upside of 9.41%. Given Vodafone Group PLC’s stronger consensus rating and higher possible upside, analysts clearly believe Vodafone Group PLC is more favorable than BlackBerry Limited.


This table compares BlackBerry Limited and Vodafone Group PLC’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
BlackBerry Limited 49.62% 2.70% 1.78%
Vodafone Group PLC N/A N/A N/A


Vodafone Group PLC pays an annual dividend of $1.64 per share and has a dividend yield of 5.7%. BlackBerry Limited does not pay a dividend.

Volatility and Risk

BlackBerry Limited has a beta of 1.04, suggesting that its share price is 4% more volatile than the S&P 500. Comparatively, Vodafone Group PLC has a beta of 0.51, suggesting that its share price is 49% less volatile than the S&P 500.

Insider & Institutional Ownership

63.4% of BlackBerry Limited shares are held by institutional investors. Comparatively, 10.0% of Vodafone Group PLC shares are held by institutional investors. 22.7% of BlackBerry Limited shares are held by company insiders. Comparatively, 1.0% of Vodafone Group PLC shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares BlackBerry Limited and Vodafone Group PLC’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
BlackBerry Limited $1.31 billion 4.38 -$1.21 billion $0.84 12.88
Vodafone Group PLC $52.29 billion 1.51 -$6.91 billion N/A N/A

BlackBerry Limited has higher revenue, but lower earnings than Vodafone Group PLC.


BlackBerry Limited beats Vodafone Group PLC on 8 of the 13 factors compared between the two stocks.

About BlackBerry Limited

BlackBerry Limited (BlackBerry) provides mobile communications solutions. The Company is engaged in the sale of smartphones and enterprise software and services. The Company’s products and services include Enterprise Solutions and Services, Devices, BlackBerry Technology Solutions and Messaging. It is engaged in providing enterprise mobility management (EMM) and mobile security, and offers a portfolio of enterprise software solutions and services that can be deployed across a range of ecosystems and devices, including BlackBerry Enterprise Service (BES) 12 and Good Platforms, BES12 Cloud, enterprise file-sync-and-share (EFSS), SecuSUITE for Enterprise, Enhanced subscriber identity module (SIM)-Based Licensing (ESBL), WorkLife by BlackBerry solution and Professional Cybersecurity Services. The BlackBerry Technology Solutions business unit consists of five units: QNX, Certicom, Paratek, the BlackBerry IoT Platform and Intellectual Property and Patent Licensing (IPPL).

About Vodafone Group PLC

Vodafone Group Plc (Vodafone) is a telecommunications company. The Company’s business is organized into two geographic regions: Europe, and Africa, Middle East and Asia Pacific (AMAP). Its segments include Europe and AMAP. Its Europe segment includes geographic regions, such as Germany, Italy, the United Kingdom, Spain and Other Europe. The Other Europe includes the Netherlands, Portugal, Greece, Hungary and Romania, among others. Its AMAP segment includes India, South Africa, Tanzania, Mozambique, Lesotho, Africa, Turkey, Australia, Egypt, Ghana, Kenya, New Zealand and Qatar, among others. The Company provides a range of services, including voice, messaging and data across mobile and fixed networks. The Company acquires spectrum and licenses to use radio frequencies that deliver mobile services. Its fixed capabilities include cable, fiber and copper networks to enable television, broadband and voice services.

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