CafePress (NASDAQ: PRSS) and MercadoLibre (NASDAQ:MELI) are both computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, risk and analyst recommendations.

Risk and Volatility

CafePress has a beta of 0.67, meaning that its share price is 33% less volatile than the S&P 500. Comparatively, MercadoLibre has a beta of 2.04, meaning that its share price is 104% more volatile than the S&P 500.

Dividends

MercadoLibre pays an annual dividend of $0.60 per share and has a dividend yield of 0.2%. CafePress does not pay a dividend. MercadoLibre pays out 19.9% of its earnings in the form of a dividend.

Profitability

This table compares CafePress and MercadoLibre’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CafePress -7.63% -16.72% -13.02%
MercadoLibre 10.91% 34.78% 10.33%

Earnings & Valuation

This table compares CafePress and MercadoLibre’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
CafePress $102.21 million 0.29 -$26.47 million ($0.44) -3.95
MercadoLibre $844.40 million 14.17 $136.36 million $3.01 89.99

MercadoLibre has higher revenue and earnings than CafePress. CafePress is trading at a lower price-to-earnings ratio than MercadoLibre, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for CafePress and MercadoLibre, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CafePress 0 1 0 0 2.00
MercadoLibre 0 5 7 0 2.58

CafePress currently has a consensus price target of $3.50, suggesting a potential upside of 101.15%. MercadoLibre has a consensus price target of $267.42, suggesting a potential downside of 1.27%. Given CafePress’ higher possible upside, research analysts plainly believe CafePress is more favorable than MercadoLibre.

Institutional and Insider Ownership

10.8% of CafePress shares are held by institutional investors. Comparatively, 84.6% of MercadoLibre shares are held by institutional investors. 17.3% of CafePress shares are held by insiders. Comparatively, 0.4% of MercadoLibre shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

MercadoLibre beats CafePress on 12 of the 15 factors compared between the two stocks.

About CafePress

CafePress Inc. is an online retailer of personalized products offering various gifts and accessories, including t-shirts and apparel, mugs and drinkware, and home goods, such as custom shower curtains and bed coverings. The Company conducts its business on its primary United States-based domain, CafePress.com, and also operates CafePress branded Websites for the markets in the United Kingdom, Canada and Australia. It also sells CafePress branded products through other online retail partners. Its products are customized with designs contributed through various means, including crowd-sourced user generated content, stock art licenses and licensed content relationships with entertainment companies and brands. Its facility in Louisville, Kentucky has technology and manufacturing processes that enables it to provide customized products that are individually built to order. The Company’s processes enable it to produce a range of merchandise.

About MercadoLibre

MercadoLibre, Inc. is an e-commerce company. The Company enables commerce through its marketplace platform in Latin America, which is designed to provide users with a portfolio of services to facilitate commercial transactions. Its geographic segments are Brazil, Argentina, Mexico Venezuela and Other Countries (which includes Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Panama, Peru, Portugal, Guatemala, Bolivia, Paraguay, Uruguay and the United States of America). It also operates online commerce platforms in the Dominican Republic, Honduras, Nicaragua, Salvador, Panama, Bolivia, Guatemala, Paraguay and Portugal. It offers an ecosystem of six integrated e-commerce services: the MercadoLibre Marketplace, the MercadoLibre Classifieds Service, the MercadoPago payments solution, the MercadoLibre advertising program, the MercadoShops online Webstores solution and the MercadoEnvios shipping service.

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