Park City Group (NASDAQ: PCYG) and eFuture Holding (NASDAQ:EFUT) are both small-cap computer and technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, profitability, analyst recommendations, dividends, institutional ownership, valuation and risk.

Institutional & Insider Ownership

29.3% of Park City Group shares are owned by institutional investors. Comparatively, 1.6% of eFuture Holding shares are owned by institutional investors. 37.4% of Park City Group shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Park City Group and eFuture Holding’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Park City Group 17.98% 10.33% 8.19%
eFuture Holding -22.90% -20.16% -11.94%

Valuation & Earnings

This table compares Park City Group and eFuture Holding’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Park City Group $18.94 million 10.94 $3.77 million $0.13 81.93
eFuture Holding N/A N/A N/A N/A N/A

Park City Group has higher revenue and earnings than eFuture Holding.

Analyst Recommendations

This is a breakdown of recent recommendations for Park City Group and eFuture Holding, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Park City Group 0 0 2 0 3.00
eFuture Holding 0 0 0 0 N/A

Park City Group presently has a consensus price target of $16.50, suggesting a potential upside of 54.93%. Given Park City Group’s higher possible upside, equities analysts clearly believe Park City Group is more favorable than eFuture Holding.

Summary

Park City Group beats eFuture Holding on 8 of the 8 factors compared between the two stocks.

Park City Group Company Profile

Park City Group, Inc. is a software-as-a-service (SaaS) provider. The Company delivers its services through software products designed, developed, marketed and supported by the Company. The Company also has a Professional Services business, which conducts customization, implementation and training. The Company has approximately two services groups, such as The Business Analytics Group and The Professional Services Group. The Business Analytics Group offers business-consulting services to suppliers and retailers in the grocery, convenience store and specialty retail industries. The Professional Services Group provides consulting services. The Company’s solutions include Advanced Commerce and Supply-Chain Solutions, and Food Safety Solutions. The Company’s primary advanced commerce and supply-chain solutions include Scan Based Trading, ScoreTracker, Vendor Managed Inventory, Store Level Replenishment, Enterprise Supply Chain Planning, Fresh Market Manager and ActionManager.

eFuture Holding Company Profile

eFuture Holding Inc., formerly eFuture Information Technology Inc., is a holding company. The Company is a software and solution provider and a mobile business enabler to China’s retail and consumer goods industries. All of the Company’s operations are conducted through its Chinese subsidiary, eFuture (Beijing) Royalstone Information Technology Inc. (eFuture Beijing). The Company caters to manufacturers, distributors, resellers, logistics companies and retailers. Its software professional service includes delivery services, recurring maintenance services and offers support service system. The Company’s software solutions are specifically designed to optimize demand processes from factory to consumer, and to address supply chain management (SCM), business processes, decision support, inventory optimization, collaborative planning and forecasting requirements. Its Omni-channel solutions business includes a series of omni-channel cloud services. Its Omni-channel solutions offer myStore.

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