Press coverage about Avid Technology (NASDAQ:AVID) has trended somewhat positive this week, Accern Sentiment reports. The research firm identifies positive and negative news coverage by reviewing more than twenty million news and blog sources. Accern ranks coverage of companies on a scale of -1 to 1, with scores closest to one being the most favorable. Avid Technology earned a coverage optimism score of 0.15 on Accern’s scale. Accern also assigned media headlines about the technology company an impact score of 46.2308939641841 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near term.

Shares of Avid Technology (NASDAQ AVID) traded up $0.01 during trading hours on Tuesday, reaching $5.11. The company had a trading volume of 511,900 shares, compared to its average volume of 362,717. Avid Technology has a 52 week low of $3.99 and a 52 week high of $6.07.

A number of research analysts recently issued reports on AVID shares. Zacks Investment Research downgraded Avid Technology from a “hold” rating to a “sell” rating in a report on Friday, August 11th. ValuEngine downgraded Avid Technology from a “buy” rating to a “hold” rating in a report on Friday, September 1st.

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Avid Technology Company Profile

Avid Technology, Inc is a provider of an open and integrated technology platform, along with applications and services that enable the creation, distribution and monetization of audio and video content. The Company develops, markets, sells and supports software and hardware for digital media content production, management, secured content storage and distribution.

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