Planet Fitness (NYSE: PLNT) and YogaWorks (NASDAQ:YOGA) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, institutional ownership, valuation, risk, analyst recommendations, earnings and profitability.

Profitability

This table compares Planet Fitness and YogaWorks’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Planet Fitness 11.44% -44.91% 6.44%
YogaWorks -27.00% -48.95% -20.91%

Valuation & Earnings

This table compares Planet Fitness and YogaWorks’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Planet Fitness $378.24 million 7.82 $21.50 million $0.66 45.58
YogaWorks $55.09 million 0.77 -$9.50 million N/A N/A

Planet Fitness has higher revenue and earnings than YogaWorks.

Analyst Ratings

This is a summary of recent ratings for Planet Fitness and YogaWorks, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Planet Fitness 0 1 9 0 2.90
YogaWorks 0 1 5 0 2.83

Planet Fitness presently has a consensus price target of $29.67, indicating a potential downside of 1.37%. YogaWorks has a consensus price target of $5.83, indicating a potential upside of 125.23%. Given YogaWorks’ higher probable upside, analysts plainly believe YogaWorks is more favorable than Planet Fitness.

Insider & Institutional Ownership

1.2% of YogaWorks shares are held by institutional investors. 19.9% of Planet Fitness shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Planet Fitness beats YogaWorks on 9 of the 11 factors compared between the two stocks.

Planet Fitness Company Profile

Planet Fitness, Inc. is a franchisor and operator of fitness centers in the United States. The Company operates through three segments: Franchise; Corporate-owned stores, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, the Dominican Republic and Canada. The Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada. The Equipment segment includes the sale of equipment to franchisee-owned stores. As of December 31, 2016, it had approximately 8.9 million members and 1,313 stores in 48 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. Of its 1,313 stores, 1,255 were franchised and 58 are corporate-owned, as of December 31, 2016.

YogaWorks Company Profile

YogaWorks, Inc. is a yoga instruction company. The Company provides yoga instruction in the United States with 50 company-owned studios as well as its Internet-based digital media service, MyYogaWorks.com. Its classes are designed to safely challenge practitioners of all levels, making yoga accessible to a diverse population ranging from beginners and casual practitioners to seasoned yogis and professional athletes. It offers a broad range of yoga disciplines and levels from fast-paced flow to soothing restorative and integrated fitness classes. The Company has brands in six geographically dispersed United States markets: Los Angeles, Orange County (California), New York City, Northern California, Boston and Baltimore/Washington D.C. It offers six months and annual prepaid memberships. It also offers private classes for those who wish to receive one-on-one instruction. As of March 31, 2017, the Company owned and operated 50 yoga studios.

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