Rodgers Brothers Inc. boosted its position in shares of Harley-Davidson, Inc. (NYSE:HOG) by 22.3% in the third quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 17,800 shares of the company’s stock after purchasing an additional 3,250 shares during the period. Rodgers Brothers Inc.’s holdings in Harley-Davidson were worth $858,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also recently added to or reduced their stakes in the stock. Vanguard Group Inc. boosted its position in Harley-Davidson by 1.5% during the second quarter. Vanguard Group Inc. now owns 17,684,083 shares of the company’s stock valued at $955,294,000 after purchasing an additional 267,352 shares during the last quarter. Capital Research Global Investors boosted its position in Harley-Davidson by 605.1% during the second quarter. Capital Research Global Investors now owns 16,732,599 shares of the company’s stock valued at $903,895,000 after purchasing an additional 14,359,571 shares during the last quarter. BlackRock Inc. boosted its position in Harley-Davidson by 1.5% during the second quarter. BlackRock Inc. now owns 10,724,574 shares of the company’s stock valued at $579,342,000 after purchasing an additional 154,675 shares during the last quarter. Independent Franchise Partners LLP boosted its position in Harley-Davidson by 53.3% during the third quarter. Independent Franchise Partners LLP now owns 8,101,285 shares of the company’s stock valued at $390,562,000 after purchasing an additional 2,815,749 shares during the last quarter. Finally, LSV Asset Management boosted its position in Harley-Davidson by 1.0% during the second quarter. LSV Asset Management now owns 4,044,113 shares of the company’s stock valued at $218,462,000 after purchasing an additional 39,699 shares during the last quarter. 93.26% of the stock is owned by hedge funds and other institutional investors.

A number of analysts recently issued reports on HOG shares. ValuEngine cut Harley-Davidson from a “buy” rating to a “hold” rating in a research report on Tuesday, August 1st. Morgan Stanley reduced their price objective on Harley-Davidson from $59.00 to $54.00 and set an “overweight” rating for the company in a research report on Monday, August 14th. Aegis started coverage on Harley-Davidson in a research report on Monday, August 28th. They set a “hold” rating and a $49.00 price objective for the company. KeyCorp reissued a “sector weight” rating on shares of Harley-Davidson in a research report on Thursday, August 31st. Finally, BMO Capital Markets reissued a “buy” rating and set a $56.00 price objective on shares of Harley-Davidson in a research report on Friday, September 8th. Three research analysts have rated the stock with a sell rating, fifteen have given a hold rating and five have issued a buy rating to the company’s stock. Harley-Davidson has an average rating of “Hold” and an average price target of $52.50.

In related news, insider Lawrence G. Hund sold 15,013 shares of the business’s stock in a transaction dated Wednesday, August 30th. The stock was sold at an average price of $47.18, for a total transaction of $708,313.34. Following the transaction, the insider now directly owns 23,673 shares in the company, valued at $1,116,892.14. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Jochen Zeitz sold 1,859 shares of the business’s stock in a transaction dated Wednesday, November 1st. The shares were sold at an average price of $47.80, for a total value of $88,860.20. The disclosure for this sale can be found here. Insiders have sold a total of 73,739 shares of company stock valued at $3,524,954 in the last three months. 0.70% of the stock is owned by insiders.

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Harley-Davidson, Inc. (NYSE:HOG) traded down $0.08 during midday trading on Wednesday, hitting $46.68. The company had a trading volume of 2,129,300 shares, compared to its average volume of 2,267,074. Harley-Davidson, Inc. has a fifty-two week low of $44.52 and a fifty-two week high of $63.40. The company has a quick ratio of 1.03, a current ratio of 1.18 and a debt-to-equity ratio of 2.48. The firm has a market cap of $7,869.48, a PE ratio of 14.61, a PEG ratio of 1.60 and a beta of 0.94.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings data on Tuesday, October 17th. The company reported $0.40 earnings per share for the quarter, hitting the consensus estimate of $0.40. Harley-Davidson had a return on equity of 28.69% and a net margin of 11.68%. The business had revenue of $962.10 million during the quarter, compared to analysts’ expectations of $959.41 million. During the same quarter in the previous year, the firm earned $0.64 EPS. The firm’s revenue was down 11.9% compared to the same quarter last year. sell-side analysts predict that Harley-Davidson, Inc. will post 3.43 earnings per share for the current fiscal year.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Institutional Ownership by Quarter for Harley-Davidson (NYSE:HOG)

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