News headlines about Harte-Hanks (NYSE:HHS) have been trending somewhat positive on Thursday, according to Accern Sentiment Analysis. Accern rates the sentiment of media coverage by analyzing more than twenty million blog and news sources in real time. Accern ranks coverage of public companies on a scale of -1 to 1, with scores nearest to one being the most favorable. Harte-Hanks earned a news impact score of 0.18 on Accern’s scale. Accern also gave media coverage about the business services provider an impact score of 46.6209517989068 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the next few days.

Shares of Harte-Hanks (NYSE:HHS) traded up $0.03 during trading hours on Thursday, reaching $1.07. The company’s stock had a trading volume of 52,300 shares, compared to its average volume of 108,164. The company has a quick ratio of 1.69, a current ratio of 1.70 and a debt-to-equity ratio of -1.88. Harte-Hanks has a 12 month low of $0.73 and a 12 month high of $1.85.

Harte-Hanks (NYSE:HHS) last announced its quarterly earnings results on Wednesday, November 8th. The business services provider reported ($0.04) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.01) by ($0.03). Harte-Hanks had a negative return on equity of 152.65% and a negative net margin of 33.12%. The firm had revenue of $94.42 million for the quarter, compared to analyst estimates of $95.20 million. research analysts predict that Harte-Hanks will post -0.19 EPS for the current fiscal year.

Several equities research analysts have commented on HHS shares. Noble Financial restated a “buy” rating on shares of Harte-Hanks in a research note on Monday. Zacks Investment Research lowered Harte-Hanks from a “hold” rating to a “sell” rating in a research note on Wednesday, October 4th.

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About Harte-Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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