The Rubicon Project, Inc. (NYSE:RUBI)’s share price hit a new 52-week low during trading on Friday . The company traded as low as $1.76 and last traded at $1.80, with a volume of 875600 shares. The stock had previously closed at $1.84.

A number of equities analysts recently commented on the stock. B. Riley reissued a “neutral” rating and issued a $5.00 price objective on shares of The Rubicon Project in a research note on Tuesday, September 12th. Citigroup reduced their price objective on shares of The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating for the company in a research note on Tuesday, September 26th. Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research note on Thursday, August 24th. Finally, ValuEngine downgraded shares of The Rubicon Project from a “sell” rating to a “strong sell” rating in a research note on Friday, September 1st. Two analysts have rated the stock with a sell rating and eight have given a hold rating to the company. The Rubicon Project currently has a consensus rating of “Hold” and an average target price of $5.61.

The Rubicon Project (NYSE:RUBI) last issued its quarterly earnings results on Thursday, November 2nd. The software maker reported ($0.14) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.12) by ($0.02). The business had revenue of $35.20 million for the quarter, compared to analyst estimates of $39.38 million. The Rubicon Project had a negative return on equity of 9.23% and a negative net margin of 77.31%. The business’s revenue for the quarter was down 41.9% on a year-over-year basis. During the same period in the previous year, the company posted $0.20 earnings per share. equities research analysts expect that The Rubicon Project, Inc. will post -2.58 EPS for the current fiscal year.

Several hedge funds have recently modified their holdings of RUBI. American International Group Inc. grew its holdings in shares of The Rubicon Project by 7.0% during the first quarter. American International Group Inc. now owns 22,916 shares of the software maker’s stock valued at $135,000 after buying an additional 1,509 shares during the last quarter. Wells Fargo & Company MN grew its holdings in shares of The Rubicon Project by 7.3% during the second quarter. Wells Fargo & Company MN now owns 30,922 shares of the software maker’s stock valued at $158,000 after buying an additional 2,103 shares during the last quarter. California State Teachers Retirement System grew its holdings in shares of The Rubicon Project by 5.1% during the second quarter. California State Teachers Retirement System now owns 78,664 shares of the software maker’s stock valued at $404,000 after buying an additional 3,800 shares during the last quarter. Teachers Advisors LLC grew its holdings in shares of The Rubicon Project by 6.7% during the second quarter. Teachers Advisors LLC now owns 72,782 shares of the software maker’s stock valued at $374,000 after buying an additional 4,567 shares during the last quarter. Finally, Voya Investment Management LLC grew its holdings in shares of The Rubicon Project by 29.6% during the second quarter. Voya Investment Management LLC now owns 20,823 shares of the software maker’s stock valued at $107,000 after buying an additional 4,760 shares during the last quarter. 62.95% of the stock is currently owned by institutional investors and hedge funds.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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