CBS (NYSE: CBS) and Liberty Braves Group (NASDAQ:BATRK) are both large-cap cyclical consumer goods & services companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, institutional ownership, profitability, earnings and risk.

Profitability

This table compares CBS and Liberty Braves Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
CBS 2.14% 58.49% 7.60%
Liberty Braves Group N/A N/A N/A

Dividends

CBS pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Liberty Braves Group does not pay a dividend. CBS pays out 20.9% of its earnings in the form of a dividend. CBS has increased its dividend for 5 consecutive years.

Earnings and Valuation

This table compares CBS and Liberty Braves Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
CBS $13.17 billion 1.74 $1.26 billion $3.44 16.60
Liberty Braves Group $262.00 million 3.27 -$56.98 million ($1.49) -15.03

CBS has higher revenue and earnings than Liberty Braves Group. Liberty Braves Group is trading at a lower price-to-earnings ratio than CBS, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

74.8% of CBS shares are owned by institutional investors. Comparatively, 71.4% of Liberty Braves Group shares are owned by institutional investors. 1.7% of CBS shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current ratings and recommmendations for CBS and Liberty Braves Group, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CBS 0 4 23 0 2.85
Liberty Braves Group 1 0 0 0 1.00

CBS currently has a consensus target price of $73.38, indicating a potential upside of 28.49%. Liberty Braves Group has a consensus target price of $25.00, indicating a potential upside of 11.66%. Given CBS’s stronger consensus rating and higher probable upside, research analysts clearly believe CBS is more favorable than Liberty Braves Group.

Summary

CBS beats Liberty Braves Group on 13 of the 15 factors compared between the two stocks.

About CBS

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

About Liberty Braves Group

Liberty Media Corporation owns interests in subsidiaries and other companies, which are engaged in the media and entertainment industries. The Company’s principal businesses and assets include its consolidated subsidiaries Sirius XM Holdings Inc. (SIRIUS XM) and Braves Holdings, LLC (Braves Holdings), and its equity affiliate Live Nation Entertainment, Inc. (Live Nation). The Company’s segments are SIRIUS XM, and Corporate and other. SIRIUS XM provides a subscription-based satellite radio service. Through its subsidiaries and affiliates, the Company principally operates in North America. The Company also owns a portfolio of minority equity investments in publicly traded media companies, including Time Warner, Inc. and Viacom, Inc. SIRIUS XM transmits music, sports, entertainment, comedy, talk, news, traffic and weather channels, as well as infotainment services, in the United States on a subscription fee basis through two satellite radio systems.

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