Media coverage about Reynolds American (NYSE:RAI) has trended somewhat positive this week, Accern reports. Accern rates the sentiment of media coverage by reviewing more than 20 million blog and news sources in real-time. Accern ranks coverage of publicly-traded companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Reynolds American earned a media sentiment score of 0.19 on Accern’s scale. Accern also assigned press coverage about the company an impact score of 46.3156071290361 out of 100, indicating that recent media coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the news stories that may have impacted Accern’s scoring:

Separately, Jefferies Group set a $60.00 target price on Reynolds American and gave the stock a “hold” rating in a report on Friday, August 25th. Eight research analysts have rated the stock with a hold rating and one has given a strong buy rating to the company’s stock. The stock presently has a consensus rating of “Hold” and an average target price of $63.43.

Reynolds American (NYSE:RAI) traded down $1.49 during mid-day trading on Monday, reaching $65.40. 159,435,016 shares of the company traded hands, compared to its average volume of 7,554,548. The company has a debt-to-equity ratio of 0.58, a current ratio of 0.87 and a quick ratio of 0.60. Reynolds American has a 1 year low of $43.38 and a 1 year high of $67.81.

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Reynolds American Company Profile

Reynolds American Inc (RAI) is a holding company. The Company’s segments include RJR Tobacco, which consists of the primary operations of its subsidiary, R. J. Reynolds Tobacco Company; Santa Fe, which consists of the primary operations of its subsidiary, Santa Fe Natural Tobacco Company, Inc, and American Snuff, which consists of the primary operations of its subsidiary, American Snuff Company, LLC.

Insider Buying and Selling by Quarter for Reynolds American (NYSE:RAI)

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