Zacks Investment Research downgraded shares of Harte Hanks (NYSE:HHS) from a buy rating to a hold rating in a research note published on Thursday.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial raised Harte Hanks from a hold rating to a buy rating in a report on Thursday, November 9th.

Shares of Harte Hanks (NYSE HHS) traded down $0.03 during midday trading on Thursday, reaching $0.92. The company’s stock had a trading volume of 176,114 shares, compared to its average volume of 165,407. Harte Hanks has a 1-year low of $0.73 and a 1-year high of $1.65. The company has a debt-to-equity ratio of -1.88, a current ratio of 1.70 and a quick ratio of 1.69.

Harte Hanks (NYSE:HHS) last announced its quarterly earnings data on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share for the quarter, missing the consensus estimate of ($0.01) by ($0.03). Harte Hanks had a negative net margin of 33.12% and a negative return on equity of 152.65%. The firm had revenue of $94.42 million for the quarter, compared to the consensus estimate of $95.20 million. analysts anticipate that Harte Hanks will post -0.19 earnings per share for the current year.

Several large investors have recently bought and sold shares of the business. Smith Moore & CO. purchased a new stake in shares of Harte Hanks during the third quarter worth $107,000. Fondren Management LP lifted its position in shares of Harte Hanks by 11.5% during the second quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock worth $1,430,000 after acquiring an additional 143,000 shares in the last quarter. Finally, Northern Trust Corp lifted its position in shares of Harte Hanks by 1.7% during the second quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock worth $142,000 after acquiring an additional 2,278 shares in the last quarter. Hedge funds and other institutional investors own 33.67% of the company’s stock.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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